Gretchen Rubin signs exclusive representation with Backyard Ventures

Backyard Ventures, a leader in digital media partnerships empowering creators to connect with audiences across platforms, has announced its exclusive representation of best selling author and happiness expert Gretchen Rubin and her highly popular suite of newsletters – marking a major expansion in the company’s growing newsletter portfolio.

With over 1.3 million subscribers, Gretchen Rubin’s newsletters—“5 Things Making Me Happy,” “5 Things To Try This Month,” and “5 Things Not To Miss”—have become must-reads for those seeking fresh insights, practical tips, and a dose of joy. Rubin launched her first newsletter in 2007 alongside her blog The Happiness Project. The “5 Things” format debuted in 2018 and quickly became a fan favorite, eventually expanding into multiple editions in 2023 to share even more tips and ideas with readers.

Previously managed in-house, the newsletters will now be exclusively represented by Backyard Ventures, which is known for helping creators expand their reach and build sustainable digital businesses.

“Gretchen’s work exemplifies the kind of thoughtful, high-impact content that resonates deeply with audiences,” said Matt Cisneros, CEO and Founder of Backyard Ventures. “We can’t wait to help her grow her already-powerful platform and create meaningful brand opportunities that align with her message and mission.”

Rubin added, “In my work, I explore insights and practical suggestions that can help us make our lives happier, healthier, more creative, and more productive—and my newsletters are one of my favorite ways to share these ideas. This partnership with Backyard Ventures, who value authentic engagement, will significantly expand my reach and influence. I’m excited to see what we create together. "

Each of Gretchen’s newsletters delivers a unique blend of inspiration, insight, and practical wisdom—here’s a closer look at what readers can expect from each.

• “5 Things Making Me Happy” – A weekly dose of delight from Gretchen’s own life, this newsletter shares the little things bringing her joy—books, tools, ideas, and observations—to inspire readers to notice and savor happiness in their own lives.
• “5 Things To Try This Month” – A practical, habit-focused guide to small changes that make a big impact. Each month, Gretchen offers simple, actionable suggestions to help readers build better routines and live with more intention.
• “5 Things Not To Miss” – Curated with curiosity and care, this monthly roundup features can’t-miss content, from fascinating articles and podcast episodes to helpful resources and Gretchen’s latest work—perfect for lifelong learners and happiness seekers alike.

Rubin is the author of seven New York Times bestselling books, including The Happiness Project and Better Than Before, and host of the award-winning podcast Happier with Gretchen Rubin, which has amassed more than 280 million downloads. Her broader ecosystem also includes the Happier app, a line of customizable products, and her groundbreaking Four Tendencies personality framework, which has helped millions better understand themselves and others.

This partnership underscores Backyard Ventures’ ongoing mission to champion visionary creators and deepen their connection with audiences across digital platforms.

To learn more, visit www.wearebv.com.