Global launches AdPower: the UK’s first self-service platform to book mainstream audio & outdoor media in minutes
Global, the Media and Entertainment group, today (Thursday, 11 June) announced the launch of its ground-breaking new self-service advertising platform, AdPower.
For the first time, businesses of all sizes can now directly book campaigns on the UK’s number 1 audio & outdoor advertising networks, all through one self-service platform.
Live now at adpower.com, AdPower makes it simple to plan, create, book and measure premium media campaigns, on some of the UK’s largest mainstream media brands and networks, in just a few clicks.
Users can upload their own creative assets, or use AdPower’s AI design tools to create both radio and outdoor adverts for free, in minutes.
With campaigns able to go live on Global’s FM, DAB and DAX audio platforms, as well as Global’s outdoor network, as soon as the next day, advertisers can be live as soon as they like, and track delivery and performance through live dashboards in real time.
From radio ads on some of the UK’s best-loved brands such as Heart and Capital, to outdoor campaigns across city centres and major transport networks on the UK’s number 1 outdoor network, AdPower combines self-service simplicity with the scale, quality and trust of Global’s unrivalled media network. It brings professional-grade, mainstream scale advertising, within reach of ambitious businesses that are used to buying digital media, but may be new to outdoor and radio or audio advertising.
AdPower is designed to make booking audio and outdoor media quick and simple for businesses of all sizes, opening up premium mainstream media to a new generation of advertisers.
Miranda Mathews, Director, AdPower, said: “Until now, premium mass-reach media has often felt too slow, too complex or too confusing for many digitally native businesses. Today, AdPower changes that. It gives advertisers a simple, fast and direct way to access the scale and impact of outdoor and audio advertising. From booking a radio ad on Heart to a billboard on the Underground, huge reach is now just a few clicks away.”
Ashley Tabor-King CBE, Founder & Executive President of Global, said: “AdPower is a major step for mainstream media. Never before has it truly been possible to book mainstream premium media campaigns on radio across FM, DAB and DAX, as well as our outdoor network, online, yourself, in minutes, enabling businesses right across the UK who may never have engaged with traditional media before, to do so quickly and easily. It’s a super smart, fast and frictionless experience. AdPower has been years in the making to make it super simple to use, and I’m incredibly proud of the teams at Global who have quietly built and tested this pioneering self-service platform that launches today.”
AdPower has been extensively tested in pre-launch trials in recent months. Companies that took part in the pilot include PerfectTed, the UK’s fastest-growing Matcha tea brand. Co-founder Marisa Poser said: “I think this platform is incredible because you can book media as easily as you can book an Uber. It’s just reducing the barriers to usage for brands like us which is so appreciated and well overdue.”
AdPower is an important strategic step in opening up Global’s powerful media inventory, including Heart, Capital, LBC, and its nationwide outdoor network, to a new generation of UK advertisers.
The AdPower platform is now live, and campaigns can be booked instantly at adpower.com
About Global Media & Entertainment Limited
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio.
Global Player, the official app for all our brands, is at the core of Global’s content, allowing listeners to enjoy all of Global’s brand content, both audio and video, as well as award-winning podcasts, and expertly-curated playlists, in one place in app, web and smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 29 million on the radio alone.
Global created and operates DAX, the market leader in digital audio advertising. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts, and operates a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King CBE is Founder & Executive President, Simon Pitts is Group CEO, Stephen Miron is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
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