Frequency introduces a new Premium Publisher Network for host-read ads

Frequency, audio’s leader in workflow automation and ad management, announces the launch of the Frequency Premium Publisher Network (“PPN”), a new monetization channel for podcast advertising that offers curated inventory across leading creator networks. Combining the premium quality of host-read ads with the efficiency and scale of programmatic, Frequency plans to unlock new revenue opportunities for the entire ecosystem.

Frequency’s PPN will connect its end-to-end workflow automation tools to its newly created inventory reservation system, making it seamless to vet, book, and produce ads across many creator networks. Instead of relying on VAST tags for delivery, Frequency will be connected directly into publisher operations for managing inventory and creative across multiple platforms. This workflow will benefit podcast networks running dynamically-inserted ads for audio, embedded ads on Youtube, and other innovative ad formats.

“At Frequency, we built workflow tools to make the direct sales process easier and more efficient for networks,” says Pete Jimison, CEO of Frequency. “Now with this automation enabled, we believe we can open up host-read ads as a buying opportunity for more advertisers. This will bring a higher CPM for existing unfilled inventory while also acting as a lead generator for networks to engage those same advertisers on higher touch show-specific sponsorship opportunities. We will see a continued increase in spend on creators, along with a shift from traditional media to new media, so we’re hoping Frequency’s PPN can provide the supporting infrastructure to make podcasting even more accessible and performant.”

To bring Frequency’s PPN to market, Frequency has partnered with DAX US, the digital advertising exchange founded by Global. DAX US and Frequency have worked together since 2019, leveraging Frequency’s ad management tools to execute personalized ad campaigns on behalf of advertisers, including a number of Fortune 500 brands. These same ad management tools can now be utilized for managing ad campaigns at scale across podcasting, along with new opportunities for dynamic host-read ads.

“The scale of the podcasting ecosystem can make host-read ad campaigns challenging for advertisers so I’m thrilled that Frequency has created a new opportunity to deliver that type of premium buy at scale,” says Brian Conlan, President of DAX US. “This innovation will allow us to expand our offering and provide even more unique advertising solutions for some of the largest audio buyers in the country.”

Interested in learning more? Contact Frequency at partnerships@frequencyads.com.

About Frequency

Frequency® is redefining ad management for the evolving world of creator-led media. Frequency’s innovative platform automates workflows and delivers targeted ads seamlessly, empowering creator networks, publishers, and advertisers to maximize revenue and streamline operations. For more information, visit frequencyads.com.

About DAX United States

DAX United States is a pioneering digital advertising exchange that helps brands connect with over 108 million U.S. listeners across music, radio, podcasts, and mobile games. Founded by Global in 2017, DAX’s North American headquarters is located in New York City’s historic Penn District.