Fracture to Flourish - on the road
Above: The Buc-ee’s, in Amarillo TX, on Route 66
A groundbreaking podcast marketing campaign is sweeping across America. Fracture to Flourish, a podcast focusing on foster youth aging out of the system, has launched an innovative awareness initiative with a wrapped trailer journeying 1,800 miles across the country.
The podcast tackles an urgent social crisis: each year, 20,000 foster youth age out of the system in America, with 80% facing homelessness, addiction, or incarceration. Season One: Aging Out aims to transform this narrative by sharing their stories.
The campaign stands out through its physical presence—the branded trailer’s cross-country journey creates visibility and sparks crucial conversations across multiple states.
The Belmont Tower, in Nashville TN
A fuel stop
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