Formidable expands podcast offering and appoints Strategic Partnerships Director

Formidable expands its podcast offering to provide IP brand partnership solutions. The social-first creative agency, which produces the hit comedy podcast Two Pints with Will & Ralf, aims to improve the partnership experience for talent, brands and ultimately audiences.

Nick Simpson joins in the newly created role of Strategic Partnerships Director to develop the agency’s capabilities across original content and provide bespoke partnership solutions to Formidable’s network of industry partners.

Simpson makes the move from Upload Agency, bringing over 10 years’ experience in the entertainment and sports marketing industry. He has worked with major brands including Sidemen FC and Soccer Aid, and with global agency YMU to deliver talent-led partnerships, branded content and original IP collaborations for the likes of Tom Daley, Fearne Cotton, Holly Willoughby, and Frank Lampard.

Nick Simpson comments: “I’m hugely excited to focus on _the development of our cutting-edge podcast offering for both our in-house original programmes, including the iconic ‘Two Pints with Will & Ralf’, and our amazing partners’ programming slates and IP, enabling podcasts to become media brands through monetisation and audience engagement.”**

Simpson will report to Co-Founder Pete Gibbons, who comments: “Formidable started in podcasts five years ago testing a fun creative project between _friends. We’ve learned a lot developing successful original IP _from the ground up and it’s clear the industry is facing challenges when it comes to creating sustainable revenue. We identified a gap in the market for a service that helps creators and _producers to monetise their IP. This new podcast offering will allow us to work with talent in a completely new way and Nick‘s experience means he’s perfectly placed to take us on that journey.”