Focusrite teams up with global podcast platform Acast
Focusrite, the internationally renowned audio interface manufacturer, has today — at The Podcast Show 2022 — teased its plans to team up with Acast, the world’s leading independent podcast company. The companies will collaborate on forthcoming projects designed to empower and better serve their mutual podcaster audiences.
The project — more details of which will be announced early next month — will provide podcasters with access to the best possible technology and innovation from the two audio experts.
Focusrite has served a wide customer base of professional, commercial and hobbyist creators for more than three decades, and is the world’s best-selling audio interface manufacturer. Used by recording musicians, producers and podcasters alike, Focusrite interfaces provide the highest-quality production of recorded sound whilst making creators’ access to recording tech as easy as possible. Now, with Acast, they aim to keep creators at the heart of future product development.
Nicholas Howlett, Head of Brand and Marketing for Focusrite, comments: “Focusrite puts creators’ needs at the forefront of every decision we make – an ethos we share with Acast. By bringing our two brands together, we’re learning how to better serve our customers and ultimately see more creators empowered to share their stories. This partnership will see more podcasters — and more podcasts — emerging with better quality audio than ever before.”
Acast believes that every podcaster, big or small, should be able to find their audience, and make money from their craft, on their own terms. Its aim is to enable and empower anyone who wants a podcast to have one — providing the tools and resources to do exactly that.
Marie Abesamis, Global Director of Business Development and Strategic Partnerships at Acast, is confident the Focusrite partnership will give creators the best possible start to their podcasting journey. She added: “Acast wants to make it as easy as possible for anyone who has a voice to start their own podcast. Focusrite produces some of the best audio tech around, so partnering with them helps give our podcasters access to even more of the tools they need for success.”
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