Flightpath Selected by Impressions.fm to Power Predictive Analytics Across Their Podcast Portfolio

Press Release · Toronto, ON, Canada ·

Flightpath, the leading predictive analytics platform for on-demand media, is proud to announce its newest partnership with Impressions.fm, a fast-growing podcast network known for its curated, creator-first approach to monetization. By leveraging Flightpath’s advanced forecasting and campaign performance tools, Impressions.fm is now equipped to scale its operations, improve sales accuracy, and unlock new revenue opportunities through data-driven insights.

Flightpath empowers podcast publishers with unprecedented visibility into future inventory and performance, helping teams plan smarter, reduce waste, and drive profitability across all stages of the sales cycle. This collaboration marks another step forward in Flightpath’s mission to help modern media companies future-proof their businesses in a fragmented and fast-moving landscape.

“Impressions.fm represents the next generation of podcast networks; nimble, talent-focused, and ready to scale,” said Laurie Belleau, Chief Revenue Officer at Flightpath. “We’re excited to support their growth by providing the forecasting and performance tools they need to maximize revenue, minimize friction, and create a more transparent, profitable sales environment. Our approach is never plug-and-play - we tailor every integration to fit the unique needs of each partner.”

By integrating Flightpath’s predictive capabilities, Impressions.fm will be able to offer advertisers smarter forecasting, tighter campaign execution, and greater confidence in delivery, allowing them to focus on what they do best: cultivating great content and delivering results for creators and brands alike.

“We are beyond excited to partner with Flightpath to bring even more clarity, insight, and precision to our inventory forecasting and campaign management,” said Ben Watson, CEO & Founder at Impressions.fm. “This collaboration helps us better serve our creators, be a better partner to advertisers, and build infrastructure that allows us to grow sustainably and intelligently.”

To learn more about Flightpath, please reach out to laurie@flightpath.fm

About Flightpath

Flightpath is the predictive analytics platform for on-demand media that delivers breakthrough reliability in availability forecasting and campaign performance prediction. Trusted by leading publishers and networks, we power the insights needed to increase profitability, unlock sales opportunities, and create operational efficiencies. Learn how publishers are supporting diverse sales strategies across platforms with the visibility and insights they need at flightpath.fm.

About Impressions.fm

Impressions is a creator-friendly hosting and monetization solution for podcasters. Our generous revenue shares, simple terms and transparent reporting have set a new bar for creators in our rapidly evolving industry. In addition to providing ad sales, hosting and operational support, we help creators build sustainable businesses through a mix of content strategy, business development strategy and growth services. Learn more and view our roster at Impressions.fm.

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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