Frequency and Flightpath Join Forces to Streamline Podcast Monetization

Frequency and Flightpath today announced a strategic partnership that lays the foundation for an industry-wide solution to unsold podcast inventory. The integration allows individual networks to connect Flightpath’s predictive planning and inventory intelligence directly into Frequency’s Premium Publisher Network (PPN) marketplace - a curated marketplace designed to bring greater clarity, scale, and revenue opportunity to premium podcast inventory.

Together, they are moving the industry beyond fragmented tools and reactive selling toward a more modern operating model enabling Frequency to surface and optimize demand opportunities across multiple networks simultaneously, turning intelligence into coordinated, cross-network revenue execution.

The integration connects Frequency’s workflow tools and marketplace with Flightpath’s predictive analytics, forecasting, and inventory management solutions, giving publishers a complete, actionable view of sales opportunities across their podcast portfolios - not just static availability, but real-time opportunity.

Through the Premium Publisher Network, Frequency is creating a more centralized and transparent environment for high-quality podcast supply. With Flightpath serving as the intelligence layer, publishers gain enhanced forecasting, yield optimization, and delivery confidence, unlocking revenue across inventory that might otherwise remain underutilized, without adding operational burden or duplicating workflows across multiple systems.

“Flightpath was built to give publishers a forward-looking view of their inventory, identifying and surfacing opportunities in real time so they can be acted on before revenue is missed,” said Laurie Belleau, Chief Revenue Officer at Flightpath. “By integrating with Frequency, we’re turning insight into action, giving publishers the clarity and control they need to monetize smarter, faster, and with greater predictability.”

“For too long, podcast revenue has been constrained by disconnected systems,” said Pete Jimison, CEO of Frequency. “By connecting inventory intelligence with marketplace execution, we’re not just improving workflows, we’re building the infrastructure that enables smarter monetization across the industry.”

Together, Frequency and Flightpath are setting a new baseline for podcast advertising where understanding your inventory is no longer optional, workflows are streamlined, and monetization decisions are driven by real-time data and predictive intelligence.