Fixated Acquires Studio71, Creating a Global, End-to-End Platform for Creator-Led Media
Fixated today announced it has acquired Studio71, marking a major step in the company’s strategy to build the infrastructure powering the next generation of creator-led media businesses. ProSiebenSat.1 Media SE has sold its North American creator business, operating under the Studio71 U.S. brand, to Fixated. Studio71’s operations in German-speaking markets will remain part of the ProSiebenSat.1 Group.
The combined company brings together one of the industry’s largest creator rosters with a fully integrated platform built for the modern creator economy. From talent representation and scaled content production to proprietary distribution, brand partnerships, podcasting, licensing, subscriptions, and direct-to-fan monetization, the platform is designed to help creators evolve from individual talent into enduring media businesses, supported by a team of digitally native operators.
Together, Fixated and Studio71 represent a global network of 1,000+ creators and billions of monthly views across YouTube, TikTok, Snap, Twitch, and emerging platforms.
“Creators stopped being influencers a long time ago. They’re building media companies, and the infrastructure to match that ambition has never existed — until now,” said Zach Katz, Co-Founder and CEO of Fixated. “We built it. Fixated is the only company in the space with the end-to-end infrastructure to take a creator from first upload to nine-figure business without ever leaving the building. With Studio71 inside the tent, the company now operates with a scale, depth, and integrated capability set that the market has never seen. That’s the game. We’re playing it alone.”
The deal builds on Fixated’s recent capital raises from Eldridge Industries, and its acquisitions of Camp Talent, Moondust Management, Ellify, and Elevate, spanning talent representation, and creator services, a deliberate, compounding strategy to own every layer of the creator stack rather than rent it.
Studio71 brings a decorated roster of premium talent, one of the largest podcast networks in the world, and two decades of brand and advertiser relationships. Fixated brings premium talent representation, production muscle, distribution firepower, and the monetization architecture that turns audiences into durable revenue.
“Studio71 has built one of the most scaled and trusted creator businesses globally, and I’m thrilled for the company to accelerate its growth with Fixated across content production, distribution, and monetization for the world’s leading creators,” said Adam Boorstin, Co-CEO of Studio71.
“I am excited for the business to enter its next chapter with Fixated, where Studio71’s creators will benefit from enhanced opportunities for expansion and the continued development of advertising-supported revenue streams,” said Matt Crowley, Co-CEO of Studio71.
Jason Wilhelm, Co-Founder and President of Fixated, added: “Creators are looking for diversified income and operators who can deliver it. With Studio71, Fixated now has the scale and capability to meet that demand. Studio71's talent and brand depth plus Fixated’s distribution and monetization engine creates leverage no independent agency, network, or studio can replicate. Creators don’t need more middlemen. They need a partner that owns the means of production, distribution and monetization."
Studio71 will operate as part of the Fixated platform, with leadership from both companies driving integration over the next 90 days.
Fixated will continue to execute an active M&A strategy, focused on acquiring and integrating best-in-class companies across the creator economy. As the industry evolves, the company is positioning itself as a central platform for creators seeking scale, stability, and diversified revenue bringing together the infrastructure required to build enduring, creator-led businesses.
About Fixated
Fixated is a next-generation creator representation and monetization company, built to power the careers of today’s most impactful digital talent.
Founded by creator economy leaders and veteran music executives, Fixated uniquely combines infrastructure, strategy, and hands-on creative execution to turn influence into long-term, sustainable careers. From YouTube and Twitch icons to rising TikTok stars, Fixated’s all-in model spans content development, production, audience growth, IP expansion, brand partnerships, and monetization; delivered across every major platform. Fixated’s in-house team delivers creators the kind of layered, behind-the-scenes support typically reserved for entertainment’s biggest stars.
This isn’t traditional management. It’s a content-first, business-building model where creators are treated like companies, not just talent. For brands, Fixated delivers more than reach, it builds culturally resonant, platform-native campaigns powered by the Creators audiences trust most.
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