Excellence, Actually joins Backyard Ventures to expand premium brand partnerships
Backyard Ventures has been named the exclusive brand partnerships representative for excellence, actually, the podcast from The Growth Equation. The Austin-based agency will oversee all premium sponsor integrations across the show’s audio and digital platforms, marking the first time the podcast has opened its inventory to brand partners since launching nearly three years ago.
Hosted by performance coaches and bestselling authors Steve Magness, Brad Stulberg, and Clay Skipper, excellence, actually draws on decades of combined experience advising elite athletes, C-suite executives, and leading medical professionals. Each episode breaks down the habits, mental frameworks, and evidence-based strategies behind sustainable high performance — giving listeners practical tools they can apply immediately to sharpen focus, boost productivity, and improve overall well-being.
“excellence, actually provides listeners with practical tools and strategies they can use to perform at their best,” said Matt Cisneros, Founder and CEO of Backyard Ventures. “Steve, Brad, and Clay have built a trusted voice in the personal growth space, and we see a strong opportunity to expand the show’s impact through carefully curated brand partnerships.”
“We’ve been ad-free since launching nearly three years ago, and we didn’t take this decision lightly,” said Steve Magness, Brad Stulberg, and Clay Skipper, hosts of Excellence, Actually.
“Backyard Ventures stood out not just for their network of sponsors, but for the care and intentionality they bring to every partnership. That gave us the confidence to move forward knowing we’d find partners that genuinely complement our show and serve our audience.”
As excellence, actually continues to grow, it represents a compelling opportunity for brands seeking authentic access to a highly engaged, goal-driven community. Brands interested in partnership opportunities are encouraged to reach out directly.
For inquiries, please reach out to excellence@wearebv.com.
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About Backyard Ventures
Backyard Ventures cultivates meaningful connections between creators and their communities, representing a diverse portfolio of established and emerging talent spanning influential podcasts, beloved YouTube channels, and engaged email newsletters. Their client roster includes notable names like The Art of Manliness, Ryan Holiday's Daily Stoic and Daily Dad, and Josh Radnor's How We Made Your Mother. By leveraging an extensive network and platform expertise, Backyard Ventures focuses on strategic partnerships, brand development, and exclusive partnerships, building strong digital businesses with creators by expanding their reach and deepening audience engagement.www.wearebv.com
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.