Edison Podcast Metrics to Debut in the UK in Q3 2023
Edison Podcast Metrics, the comprehensive measurement of podcast listening in the U.S. from Edison Research, is being launched in the UK. The announcement was made at the Podcast Show 2023 in London.
Edison Podcast Metrics is unique in that it is not dependent on podcast download data nor is it a service which podcast networks must opt into. Thousands of weekly podcast listeners are surveyed each quarter for the service, and listening behaviour is collected regardless of listening platform. Edison Research, the top podcast research company in the world, first released its Top Podcast Shows ranker in the U.S. in November 2019; the company has been tracking podcast consumption in the aggregate since 2006. The U.S. data is used by many of the biggest podcasting companies and advertising agencies.
The Edison Podcast Metrics survey research is underway now in the UK, with data from Q2 2023 being available for subscribers sometime in Q3. The same methodology is being employed in the UK as is used in the U.S. A minimum of 2,000 weekly podcast listeners in the UK age 15 or older will be included in each quarterly survey.
The following shows (listed here alphabetically) were in the Top Five podcasts among UK weekly podcast listeners from data collected in April 2023: The Diary of a CEO with Steven Bartlett, The Joe Rogan Experience, Off Menu with Ed Gamble and James Acaster, The Rest is Politics, Shagged Married Annoyed. This data reflects only a partial measurement for the quarter. A full list of the top podcasts from Q2 in rank order will be available sometime in Q3.
“We are incredibly enthusiastic about the expansion of Edison Podcast Metrics to the UK. We have seen how beneficial the data has been to those in the podcast industry in the U.S. and we are looking forward to seeing the thriving podcast community in the UK take advantage of this research,” said Edison Research Senior Vice President Melissa Kiesche. Data from Edison Podcast Metrics UK will provide show-level information on the top podcasts in the UK as well as network reach statistics. Subscribers will have the ability to analyze demographics of podcast listeners including their purchasing and consumption patterns across a wide range of consumer goods and services.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
This is a press release from Edison Research which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.