Interactive podcasting app, Entale, launches out of beta, with new shows including I’m Absolutely Fine by the Midult
PRESS RELEASE — October 4, 2018
Entale is pleased to announce that the latest version of its iOS app is this week released out of beta, and that this release coincides with the first episode of the latest show created for its podcast platform, “I’m Absolutely Fine”, by The Midult.
Entale Media is on a mission to redefine how podcasts and spoken word audio are created and consumed. Coming 6 months after its beta launch, this week’s first full release of its iOS app makes the podcasting experience more interactive, by adding interactive and engaging content including images, links, maps and shoppable embeds into the audio experience.
The app also tackles some of the problems surrounding podcast discovery by dividing shows into ‘snackable’ chapters, so listeners can sample part of a show before deciding to subscribe or share.
The Midult, a media platform re-defining what it means to be middle aged, was set up by journalists Annabel Rivkin and Emilie McMeekan. The podcast will accompany their latest book, “I’m Absolutely Fine”, published by Octopus Books, a division of Hachette, and will see them interview guests such as Anya Hindmarch and Martha Lane Fox about their experiences of becoming a midult.
The podcast is sponsored by Marks & Spencer, and there are make-up and beauty tips running throughout, relating to products which can be easily purchased via the Entale experience.
Co-Creators of the Midult, Annabel and Emilie said:
“We are delighted to be celebrating all the glamour and indignity of being a grown-up woman. After all, if we are not in together we are not in it at all. And partnering with Entale means that everything we say is just a click away.”
CEO and Co-Founder of Entale, Wil Harris, said:
“This new version of our consumer app reflects a forward-looking vision of what podcasting can be. We’re delighted to be working with such fantastic storytellers as Annabel and Emilie to showcase what our platform can do, and to bring this highly entertaining content to the community of women that are keen to engage with it!”
Entale is an innovative new platform that brings engaging and interactive podcasts to life. Entale allows creators and publishers to add additional content to shows such as images, links, maps, social and e-commerce embeds. Using a chaptering and sharing mechanism,
Entale makes it simple to share your favourite segments of your favourite podcasts either straight to your Twitter followers, or with friends over messaging platforms. The startup is led by entrepreneur Wil Harris, who was formerly Head of Digital at Conde Nast Britain.
The company is backed by Founders Factory, an accelerator formed by Brent Hoberman and Henry Lane-Fox (lastminute.com), and Ascension Ventures.
About The Midult
The Midult - a new definition for a new generation - redefines what it means to be a grown- up woman. It was set up by journalists Annabel Rivkin and Emilie McMeekan. The podcast will accompany their first book, “I’m Absolutely Fine”, published by Octopus Books, a division of Hachette, and will see them interview guests such as Anya Hindmarch, the Scummy Mummies and Martha Lane Fox about how they grow into their faces and bodies. It is sponsored by M&S Beauty and there is chat, make-up and beauty tips - as well as some madness.
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