Edison Research to Add Download Counts to its Podcast Metrics Services
Edison Research, provider of Edison Podcast Metrics, the largest and most complete survey of podcast listening, announced today that it has developed a complementary service to count downloads for participating publishers. After months of research, Edison is utilizing a new method for determining U.S. downloads that does not employ a redirect nor involve delivery of log files.
“We have developed an elegant new solution that will enhance our unique Edison Podcast Metrics survey,” said Edison Research President Larry Rosin. “While our survey of 20,000 podcast listeners each year provides the most complete look at the totality of actual listening to podcasts, download data will provide deeper information to subscribers, especially for smaller and short-run shows.”
Edison Podcast Metrics is the only survey measurement of U.S. weekly podcast listeners currently available. It covers the entire podcasting category with data about listening, not downloading. As such, it covers listening across all platforms and cannot be manipulated. The download counts will be a supplement to the established service. “This combination, designed using input from various publishers, will make our data even richer and more comprehensive – allowing podcast producers and advertisers to have even more understanding of the space,” said Rosin.
Edison Research is an independent, third-party research supplier. It is not owned by nor affiliated with any publisher or sales house in the podcasting field. The new service will be available sometime near the end of fourth quarter.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
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