New PR company dedicated to making podcast promotion easy
This article is at least a year old
Salisbury, England—EAR PLUG, the first PR agency focused solely on podcast promotion, launches today vowing to make it easier to cut through the noise.
With more than a million podcasts in circulation, finding a way to make their show stand out is a daunting prospect for many podcasters. Ear Plug’s mission is to take the pain out of the process.
“When we asked podcasters for their experiences, over 90% said their shows weren’t getting the attention they deserve and almost two thirds said they found promoting it difficult,” said Ear Plug founder Dan Page.
“We believe we are the world’s first business dedicated purely to promoting your podcast. “Some PR firms offer podcast promotion services, but they’re not always affordable and often require a celebrity to be hosting the show.”
Ear Plug is the only company offering podcasters a wide range of promotional strategies under one roof in a simple, affordable manner.
Instead of a long-contact model, Ear Plug offers short bursts of help from marketing professionals alongside a focus on skills transfer.
Dan continues: “Rather than ask for a three-month retainer, we give creators two to three weeks of specialist PR support, and equip them with skills, knowledge and tools they can use to improve their podcast promotions in the longer term.”
Every Ear Plug package comes with audience and messaging analysis, a unique promotions calendar, a featured spot on the Ear Plug website and access to Ear Plug’s ShoutOut! Network.
On top of that, podcasters can choose whether they want a Virtual Press Officer to pitch their show to the trade and mainstream press, a Digital Specialist to run them a Facebook campaign or choice spots in trade magazines, newsletters and distributor sites such as Podcast Republic.
Ear Plug has already helped shows – including The Designspark Podcast, The Engineering Edge and The Pocket Astronomer – to feature in newspapers, magazines and news sites, build social media followings and appear in iTunes ‘bestseller’ lists.
Promotion packages start at just £199 and visitors to www.earplugpr.com can get £30 off by completing a short survey.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.