The Sound of Agreements: Docusign Unveils Its New Sonic Identity

Docusign, the global leader in Intelligent Agreement Management, has launched a groundbreaking sonic identity, crafted to solidify its presence as a pioneer in the future of agreements. Not only the industry leader in electronic signature technology but also leading the way in transforming the entire agreement process to accelerate the process of doing business and simplify people’s lives..

As Docusign helps businesses with their digital transformations, it’s essential to have a brand identity that goes beyond visuals. Sound plays a vital role in fostering trust, engaging users, and leaving a lasting impression. In a highly competitive and innovation-driven market, creating a recognizable audio presence can make all the difference. Research has consistently shown that sound creates a trusted environment, as demonstrated by amp’s work on Mastercard’s sonic identity, now heard at over 500 million points of sale globally, a powerful proof of concept for the impact of sonic branding.

Docusign partnered with amp to further strengthen its leadership in the Intelligent Agreement Management category by developing a unique and powerful sonic identity that creates a multisensorial brand, to build on trust. The sound of Docusign embraces a holistic implementation, from digital channels and social media to events, campaigns, and the sounds for the user experience within the solution.

"Our redesign marks an exciting new chapter for Docusign, one that reflects our evolution as a leader in trusted agreements,” said Carla Weiss, VP of Brand at Docusign. “The modernization of our brand identity with the key addition of a sonic brand truly mirrors and supports our renewed focus on helping businesses move forward, faster, and smarter.”

The creation of the Docusign sonic identity was prompted by the need to reflect the brand’s unique personality: professional and trustworthy, yet characterful, and lively. The challenge was to craft a sound that emphasized these qualities, while being engaging, upbeat, and optimistic.

The Docusign holistic sonic identity was built on the foundation of its Sonic DNA, amp’s invention, and the cornerstone of a flexible yet recognizable sonic identity across all audio touchpoints of the brand. The result is a recognizable audible red thread that creates trust and brand equity over time: wherever Docusign can be seen or used, it can now also be heard. The first in its category, adding a sound to your agreements.

“The creative idea behind the Docusign sonic logo is rooted in the concept of resonance, a phenomenon where two closely matched frequencies amplify each other: the Docusign vision of how the world comes together and agrees" said Jason S. Thompson, Creative Director at amp.

Docusign has set a new industry standard as the first brand in its category to use a holistic Sonic DNA to inform a sonic element in its agreements. The sonic identity launched during the Docusign Momentum 2024 conference, alongside a refreshed brand image. Following a successful collaboration with the event team, the event sounds were seamlessly integrated into the rebranding launch event, where they played a pivotal role in communicating the new brand image.