Stephen Bartlett's Diary of a CEO hits one billion milestone

The Diary Of A CEO, Europe’s No.1 podcast and the fastest growing podcast globally has reached the ONE BILLION views and listens milestone across Apple, Spotify and YouTube. In so doing, The Diary Of A CEO becomes the first UK produced show to hit such a milestone, Steven Bartlett also becoming the first black and British podcast host to reach such a landmark. In addition, Apple has once again confirmed The Diary Of A CEO as the UK’s top podcast for the third year in a row in terms of downloads.

The Diary Of A CEO with Steven Bartlett launched in 2017, with the aim of interviewing entrepreneurs within the UK’s business landscape. Originally an audio-first show, Bartlett quickly saw its potential and made the transition to developing the podcast into a video-first experience for viewers to follow along on YouTube in 2019.

The podcast has since attracted huge global experts and talent from an array of sectors including the likes of Simon Cowell, Jada-Pinket Smith, Boris Johnson, Seth Rogan, Maisie Wiliams, Thierry Henry, Richard Branson and many more well-known personalities across numerous different industries, as well as platforming global experts that have gone on to amass millions of views such as neuroscientist Dr. Tara Swart, Dr. Vonda Wright and Simon Cowell.

The Diary Of A CEO is Europe’s No.1 podcast and is the second largest podcast globally on YouTube. In November 2023, The Diary Of A CEO was Apple’s no.1 show and most followed podcast in the UK, also ranking 9th globally in Spotify’s 2023 Wrapped. The popular podcast brand now has more than 8 million subscribers on YouTube and has published nearly 600 episodes.

On reaching the one billion milestone, Steven Bartlett commented; “I am truly humbled—and incredibly proud—to hit the one billion mark. It’s frankly unfathomable to me. The show began as a passion project with just me, my laptop, and a microphone, and it has grown into something I never imagined. I owe the success of The Diary Of A CEO to the now 50-strong team behind the scenes—this is a result of their hard work and talent. And, of course, to the guests who appear on the podcast and our listeners all over the world.”

Flight Studio CEO, Georgie Holt, added: “The phenomenal global success of Steven and The Diary Of A CEO team has enabled every core component and methodology behind our new company, Flight Studio. Our mission is to scale influential IP and energise global fandoms around generational talent and ideas, we are inspired daily by the positive influence DOAC has around the world.” Flight Studio CCO, Christiana Breton added: “The Diary of a CEO continues to break boundaries and inspire millions. We’re thrilled to see its ongoing growth and the positive impact it’s having on our audience and the opportunities this creates for our brand partners. 2024 has seen exponential growth for the brand and we have ambitious plans for 2025.”

The Diary Of A CEO drops twice weekly at 8am on Monday and Thursday across all platforms. Produced by Flight Studio, a media and technology company co-founded by Steven Bartlett, Georgie Holt and Christiana Brenton.

TOTAL FOLLOWING FOR ‘Steven Bartlett & Diary of a CEO’ ON SOCIAL MEDIA:

• 8.1 million subs on DOAC YouTube.
• 3.9 million followers on Instagram (@Steven Bartlett)
• 658k followers on Instagram (@thediaryofaceopodcast)
• 2.4 million on TikTok
• 2.2 million on Facebook (Steven Bartlett)
• 858,000 subs on DOAC clips Youtube.
• 75k followers on Snapchat.
• 2.6 million On Linkedin.
• 299,500 On Twitter.
• 2,226,058 Spotify Followers.
• 1,130,430 Apple Subscribers
  Total following = 21 million followers across the world.

TOTAL IMPRESSIONS FOR ‘Steven Bartlett/Diary of a CEO total’ ON SOCIAL MEDIA IN 2O24:

• 306,854,982 views in 2024 DOAC Youtube. 576,369,690 views lifetime.
• 3,049,094 views in 2024 DOAC clips Youtube. 5,291,886 views lifetime.
• 309,000,000 views on TikTok
• 500 million impressions on Steven Instagram.
• 510 million impressions on Steven Linkedin.
• 18 million impressions on DOAC Instagram.
• 1.6 million views on Snapchat