Dish from Waitrose becomes 'the world's most successful branded podcast'

Waitrose and Cold Glass Productions today announce that Dish from Waitrose has become the world’s most successful branded podcast, surpassing one billion combined downloads, views, and listens since launching in 2022*.

Hosted by Nick Grimshaw and Michelin-starred chef Angela Hartnett OBE, the show has produced 165 episodes and is currently the only branded podcast featured in both the Apple and Spotify top 100 charts globally and the only branded podcast in the UK top 20.

The show combines conversations about food, life and culture with A-list guests including Olivia Colman, Benedict Cumberbatch, Keira Knightley, Dua Lipa, Florence Pugh, Tom Holland and Gordon Ramsay, with forthcoming episodes featuring Marcus Mumford, Kevin McCloud, Olivia Cooke, Sam Smith, Sir Lenny Henry, Simon Pegg, Sophie Wilan and Ray Winstone.

Since launching in 2022, Dish from Waitrose has grown into one of the UK’s most popular food and entertainment podcasts, attracting a broad and highly engaged audience. The Tom Holland episode reached an audience of 2.3 million. Dish from Waitrose continues to grow, with listens up 35% year-on-year. It is also reaching a younger audience, with almost 30% of the show’s UK podcast listeners and 35% of YouTube viewers aged under 35. More people now watch Dish from Waitrose than listen to it, reflecting the growing popularity of video-first podcasting.

At a time when brands are increasingly investing in creator-led and long-form content, Dish from Waitrose has emerged as a standout example of how branded media can achieve genuine cultural cut-through without compromising authenticity or audience trust. Research conducted in May 2026 found that 78% of listeners said that Dish from Waitrose had encouraged them to shop more frequently at Waitrose. It also found that the more episodes listeners engage with, the more likely they are to associate Waitrose with helping them discover new products, food trends and cooking skills**.

The podcast has become an essential long-term brand-building tool for Waitrose, seamlessly placing its recipes and ingredients at the centre of entertainment, celebrity and culture, while reaching new audiences and driving increased footfall across its stores. Blending Angela’s culinary expertise and warmth with Nick’s humour, curiosity and effortless charm, Dish from Waitrose has carved out a unique space in British media, where exceptional food meets unfiltered conversation around the table.

Nick Grimshaw, Dish co-host, said: “I love doing Dish. Getting to spend time laughing and learning with Angela has been one of my most favourite things I’ve ever done and I can’t believe it’s grown into this community. It feels special because we have become firm friends and our relationship has grown with our audience witnessing our growing love (and/or annoyance) for one another.”

Angela Hartnett, Dish co-host, said: “I love working with Nick, The Cold Glass and Waitrose team and all the amazing guests that come on. We have a lot of fun, and I believe that’s reflected in the show."

Ben Kerr, CEO of Cold Glass Productions, the producer behind Dish, said: “Behind the billion views, downloads and listens and millions of likes, shares and comments is a community of food lovers who are hungry to engage with the show across multiple video channels for; recipes, celebrity chat, the fast-food quiz, cooking tips, Nick and Angela’s relationship and more. Dish is there for them however they want to engage, and it’s a joy to share the show with our fans.”

Nathan Ansell, Waitrose Chief Customer Officer, said: "Customers are increasingly looking for ideas, inspiration and expertise alongside the products they buy, and helping people discover and enjoy great food has always been at the heart of Waitrose. From our Partners and food experts to our products, magazines and podcasts, customers trust us to inspire and guide them in the kitchen. Our commitment to food storytelling stretches back decades and today we’re bringing that expertise to new formats including podcasts and video. We’re excited about the next phase of our strategy with more opportunities for customers to engage directly with our food experts and Partners.”

Dish from Waitrose has also received widespread industry acclaim, winning Best Hosts at the British Podcast Awards 2025, Best Branded Podcast at the Adweek Audio Awards, Gold at the Lovie Awards and the Chair’s Award at the Drum Content Awards, alongside multiple nominations from Marketing Week and the International Content Marketing Awards.

Dish from Waitrose is available now on all major podcast platforms and YouTube.