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Dino Sofos
Image: Radiodays Europe

Dino Sofos announces own audio production company Persephonica

PRESS RELEASE · London, United Kingdom ·

Dino Sofos, the producer behind several of the BBC’s most successful podcasts, today announces the launch of his own audio production company. Persephonica will work with some of the biggest international talent and organisations to create habit building podcasts that entertain audiences across the world.

Dino’s formats, including Brexitcast and Americast, have innovated in this medium and amassed over 85 million downloads in four years. His podcasts have responded to an audience demand for topical information, delivered in depth and served with warmth and humour.

He has brought some of the most high-profile and respected journalists with him into the podcasting space, including Emily Maitlis, Laura Kuenssberg and Jon Sopel. He will continue to work with leading international talent to create a range of new podcast formats in different genres in 2022.

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Speaking at the Radio Festival, where Dino announced the launch, he said, “There has never been a more exciting time to be producing audio, but it’s a crowded market, and many podcasts are failing to cut through. Persephonica will continue the work I’ve done on titles like Brexitcast and Americast, creating habit-forming audio, delivered in depth and served with warmth. We will work with the best talent to develop innovative formats, whilst putting quality production values front and centre of everything we do.”

Persephonica will launch original titles published on their network, and will partner with established media organisations and talent to produce new podcasts. They will also offer audio consultancy.

About Dino Sofos

Dino Sofos is one of the UK’s most successful audio producers. He is the founder of the production company, Persephonica. He was a BBC journalist for fourteen years, joining as a reporter at Radio Sheffield. Dino went on to work at BBC Radio 5 Live, producing Richard Bacon’s late- night show and launching Pienaar’s Politics.

He led the innovative BBC News Podcasts team, where he created hit formats, including Brexticast and Americast. His titles amassed 85 million downloads over four years, and Brexitcast won the Listeners’ Choice award at the British Podcast Awards in 2019. In 2020, he launched the daily Newscast during the coronavirus pandemic. He also adapted these podcasts for television on BBC One and BBC World News.

Dino is a familiar face in the audio industry, as a speaker at the Radio Academy festival and the Radiodays Europe conference. He has also appeared as a guest on BBC Radio 4’s Media Show and Feedback.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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