Descript Unveils New AI-Driven Platform that Helps Creators Edit Video with Unprecedented Ease and Speed
PRESS RELEASE ·
San Francisco CA, USA—Descript, the leading next-generation digital media platform founded by Andrew Mason, is pleased to announce the release of Descript Video, a powerful new media creation platform that makes it faster, easier, and more fun to create content. Descript Video breaks down barriers to content creation by allowing bloggers, podcasters, and businesses to record and edit multitrack videos with titles, transitions, image and video overlays, animations, and more — all with the same ease and flexibility as editing a document.
“Today’s release reflects a vision we’ve had for Descript since day one — that the division between audio and video editing tools is a historical artifact,” said Andrew Mason, CEO and Founder, Descript. “Today’s creators have a healthy disregard for the traditional boundaries of content mediums, and they need a tool that’s equally capable in audio and video. Breakthroughs in AI enable the creation of a new class of narrative media creation tools, one doesn’t force a trade-off between power and ease of use. We’ve been building this foundation for over five years, and it’s finally here. Our aim with Descript is to give everyone who records audio and video the ability to craft it into something great, and make editing something that’s not only within reach, it’s fun.”
Video is an increasingly essential part of how we communicate, with more than 50 million creators on YouTube, Instagram, Twitch, TikTok, and other social media platforms, according to a new SignalFire “creator economy” report. And according to a report from Hubspot, the primary form of media used in content marketing is video. Additionally, YouTube beats out Facebook as the leading source of video content for global consumers. But while it’s gotten easier to capture and share video, editing remains difficult, slow, non-collaborative, and more importantly cost prohibitive.
Descript’s fast and intuitive AI-driven platform enables users to capture, edit, polish, and share video content with unprecedented speed and ease, regardless of experience. The key features in the Descript Video platform include:
Capture Video with Ease
Descript includes a screen recorder that makes capturing video faster and easier than ever before. Quickly capture video from a screen or webcam and share it with a single click. Recorded video is transcribed in real-time, so users can quickly load the video into the Descript app for editing.
Edit Video and Audio Like A Document
Editing video in Descript is the same process as editing a document. Simply cut, copy, paste, and delete text, and the underlying audio and video will follow. Filler words such as um, uh, and you know, or rambling outtakes can be removed with a single click. If users want to change a word or phrase in an audio recording, Overdub, a state-of-the-art voice generator, allows users to create an ultra-realistic clone of their own voice and create speech by typing text in the Descript app.
Live Collaboration Like Google Docs
Descript is the first video editing solution to feature live collaboration in the style of Google Docs, so users can invite colleagues to add slides while fine tuning a voiceover, collect editorial feedback using comments, and more.
Polish Videos for Professional Results
Descript includes powerful tools that enable users to create polished videos with ease. Drag and drop images, videos, titles, and transitions to create slideshows, video overlays, and more — or drag in a music file to give the content a soundtrack. Switch between camera angles with multicam support, add animations to zoom, pan, and rotate titles, videos, and images, and easily add subtitles and captions.
Share with a Single Click
When it’s time for publishing, the Interactive Transcript feature allows users to quickly publish content to a URL with a single click, and embed videos with the only searchable transcript on the web.
Descript was founded in 2017, and launched with a suite of transcription and audio editing tools. Since then, the app has been adopted by leading media outlets such as NPR, Pushkin Industries, VICE, The Washington Post, The New York Times and more. By incorporating full-featured video editing and screen recording capabilities into the app’s robust audio editing workflow, the launch represents the fully realized vision of Descript.
Descript’s full-featured video editing platform is now available. To sign up or start your free trial, visit https://www.descript.com/.
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