Deezer and Targetspot announce exclusive Audio Ad Sales partnership in 5 countries
PRESS RELEASE — October 15, 2019
Brussels, Belgium—Deezer, the global music streaming service, together with Targetspot, the world’s leading digital audio platform, today announce exclusive advertising partnership in the United States, Canada, The Netherlands, Spain, and Italy.
As of October 2019, the partnership enables advertisers and brands in the five affected countries to purchase Deezer audio inventory exclusively through Targetspot, leveraging the company’s leading expertise in digital audio including direct and programmatic sales capabilities.
Deezer complements the a-list of music streamers and pure players of Targetspot’s network, giving brands and advertisers access to millions of active music fans all over the world and one of the most diverse global music streaming catalogues on any device. The partnership combines Targetspot’s sales capabilities and Deezer’s state of the art streaming service to enable advertisers to connect to attractive digital audiences.
Combined, Targetspot targeting capabilities and Deezer subscription-only first party data allows advertisers to reach their key audiences with highly relevant messages in a premium music listening context.
“This partnership is a fantastic match between Targetspot’s leading ability to monetize digital audio and Deezer’s high end audio streaming platform. Welcoming such strong brands in our offering propels new heights to our mission to connect brands to the most diversified and highly-engaged audience through premium audio content anywhere, any time, any device”, says Alexandre Vekhoff EVP Global Business Development.
Marianne le Vavasseur, VP Ad Sales, Deezer, said: “It was important for us to find an ad sales house partner in some of our key markets. Deezer has built a high-quality audience and advertising ecosystem, with a well-established in-house advertising sales house. The partnership with Targetspot and the help of their sales team will let us speed up the monetisation of our free audiences through audio formats in the five countries covered by the agreement”
Targetspot, a division of AudioValley, is the world’s leading digital audio platform. The company’s broad and diversified offering allows publishers and advertisers to cast, sell and play their digital audio assets. As a pioneer in audio streaming, ad serving and programmatic advertising, Targetspot connects advertisers, publishers and listeners through proprietary technology and cross-device solutions. Entercom/Radio.com, Audioboom, Deezer, Radio France, Prisa, SoundCloud are among the large and diverse publishers that utilize Targetspot. Combined, Targetspot connects agencies and advertisers to an audience of more than 160 million unique listeners across the globe each month.
For more information, please visit www.targetspot.com
Deezer connects 14 million monthly active users around the world to 56 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalog on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in São Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press
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