Tom Dark launches Darkside Media, a new music promotion, podcast production and talent management company
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Tom Dark has launched Darkside Media, a multifaceted media company which specialises in TV promotion and podcast production. Darkside Media represents a new chapter in the career of the award-winning music TV and podcast expert who rose through the ranks during a 19-year career at Warner Records to become the label’s Head of TV Promotions and Podcasting.
Tom Dark says, “I’m incredibly excited to announce the launch of Darkside Media. After nearly 2 decades in the Warner Music family, creating first-class TV and podcast campaigns, I’m looking forward to bringing my expertise to a whole new roster of artists and podcasters. Our mission is to deliver must-see and must-hear moments that elevate artists and engage audiences. From the instant impact of a TV performance to the intimacy of a long-form podcast chat, we are dedicated to telling stories and showcasing talent. Utilising unrivalled media relationships built over 19 years, Darkside will deliver top-tier TV and podcast promo placements, alongside uniquely compelling podcast productions, remaining committed to developing the next generation of talent. The future’s bright, the future’s Darkside.”
Darkside Media specialise in developing and executing impactful promotional TV campaigns for a wide range of artists, earning coverage across the media spectrum including studio performances, interviews, award shows, documentaries, music channel playlists and more. Highlights of Dark’s career to date have included a primetime breakthrough TV moment for Griff with an unforgettable BRIT Awards debut; an inventive cross-generational moment for Eliza Rose at the MOBOs; Liam Gallagher’s gloriously entertaining appearance on Gogglebox; plus further coverage for the likes of Royal Blood, Foals, Ghetts, Kano, Michael Bublé and many more.
The company’s podcast expertise spans both promotion and production. Tom Dark was the first major label plugger to make podcasts a key aspect of promotional campaigns, successfully uniting iconic artists with the UK’s leading podcasts - notably placing Josh Groban on James Acaster and Ed Gamble’s Off Menu, Lianne La Havas on the renowned Song Exploder, and Biffy Clyro’s Simon Neil on Fearne Cotton’s Happy Place. Meanwhile, Darkside Media’s podcast production services span everything from ideation to award nomination, including development, distribution, guest booking and social/promotional strategy.
Darkside Media will also see Tom Dark expand upon his prior experience with talent management spanning both podcasts and music. The company’s roster starts with the frighteningly popular This Paranormal Life podcast, which has won both a British Podcast Award and an Irish Podcast Award, as well as the rising alt-pop renegade Rory Powers who has already earned support from BBC Introducing and Hot Press. In addition, Darkside will offer consultancy for bespoke music or podcast projects.
Tom Dark’s previous award honours include Warner Records UK winning Promotions Team of the Year at the 2018 Music Week Awards as well as Independent Podcast of the Year at the 2020 Pod Bible Awards for Monkey Tennis, the definitive Alan Partridge fan podcast which he co-founded and co-hosts.
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