The Daily Wire announces new advertising partnership with Perplexity and The Ben Shapiro Show

The Daily Wire announced today that The Ben Shapiro Show has entered a novel partnership with Perplexity, the conversational “answer engine” designed to revolutionize the way users discover information.

The partnership between the conservative media company’s marquee podcast and the AI tool won’t utilize Shapiro’s quintessential rapid-fire ad reads, however—Shapiro will integrate the AI technology into his regular reporting and utilize the tool to ask questions in real-time, getting information straight from the internet to supplement his commentary. Perplexity provides instant, factual, and unbiased answers to any question with full sources and citations included, sparing users from having to compare answers or endlessly dig for information.

“Ben has famously quipped that ‘Facts Don’t Care About Your Feelings,’ so we’re thrilled to partner with a company like Perplexity that aligns so well with Ben’s—and his audience’s—reverence for the truth." said Christine Hoffmann, Senior Vice President of Ad Revenue for The Daily Wire. “We pride ourselves on innovation, so an out-of-the-box collaboration like this one that reimagines traditional podcast advertising is right in our wheelhouse.”

“We’re excited to partner with The Daily Wire to bring Perplexity’s direct and unbiased answers to all of Ben’s questions,” added Dmitry Shevelenko, Chief Business Officer at Perplexity. “The world changes fast, and now Ben doesn’t have to search endless webpages of information because he can turn to Perplexity for real-time context and facts on the most important issues of the day.”

The addition of Perplexity to The Daily Wire’s roster of advertisers was announced this morning before Hoffmann joined the SXSW panel “Business Power of Political Podcasts, Both Sides of the Mic,” which brought together business leaders behind left- and right-leaning podcasts to explore the changing ad landscape in the political podcasting space in the wake of the nation’s first “podcast election.”

About The Daily Wire

The Daily Wire is one of America’s fastest-growing conservative media companies for breaking news, investigative reporting, sports, podcasts, in-depth analysis, books, and entertainment for a reason: because we believe in what we do. We believe in our country, in the value of truth and the freedom to speak it, and in the right to challenge tyranny wherever we see it. Visit dailywire.com for more information.

About Perplexity

Perplexity is a conversational 'answer engine’ that draws from credible sources in real time to answer users’ questions with in-line citations. The company’s mission is to serve the world’s curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 100 million questions around the world. Perplexity is available online at https://www.perplexity.ai/ and on iOS, Android, and Mac.