Cumulus Media rebrands Westwood One Podcast Network
This article is at least a year old
CUMULUS MEDIA, a leading audio-first media and entertainment company, today announces the re-branding of the successful Westwood One Podcast Network to the CUMULUS PODCAST NETWORK, effective May 6, 2021.
The move consolidates the Company’s national and local podcasts into one entity, capturing the full breadth and diversity of the portfolio and providing advertisers with a comprehensive offering of podcasts, in addition to streaming, mobile, social and display. Suzanne Grimes, Executive Vice President Corporate Marketing and President, Westwood One, will retain responsibility for the Company’s podcast sales network.
“Placing our podcasts under the Cumulus umbrella allows us to offer our advertising partners easy access to the company’s full arsenal of digital products,” said Grimes. “This exciting expansion takes our fast-growing podcast network to the next level, as well as simplifies the buying process for agencies and brands, allowing our partners to seamlessly tap into the full power of our premium on-demand audio content.”
About CUMULUS MEDIA
CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 415 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.