Australia's CRA members capture 33% of Australia's digital audio market

Commercial Radio & Audio (CRA) has reported total radio revenue of $273.1 million for Q3 2025, down 4% year-on-year (YOY).

Digital audio revenue grew 12.1% to $26.7 million, while metro broadcast revenue totalled $156.7 million (-5% YOY) and regional revenue delivered $89.8 million (-6% YOY).

Broadcast revenue was impacted by soft market conditions but the local commercial industry’s digital performance (+12.1%) outpaced the broader market’s growth of 3.5%.

CRA members now hold 33% of the $82 million sector (up from 30% market share in Q3 2024), according to the latest IAB Australia Internet Advertising Revenue Report for the quarter ending September 2025. Lizzie Young, CEO of Commercial Radio & Audio, said: "The advertising market has been challenging, but the digital audio growth we’re seeing validates our long-term strategy. Advertisers want efficiency and accountability. They need simplified access to premium inventory that delivers effective outcomes. That’s exactly what we’ve built.

"The launch of CRA Audio ID in November is tangible evidence on how we’re delivering on that need: a unified cross-network identity solution enabling brands to plan, buy and optimise premium digital inventory across ARN, Nine, Nova Entertainment and Southern Cross Austereo in one simplified workflow.

“It’s also why our Power of Audio campaign matters now more than ever. When budgets are under pressure, we know for a fact that audio delivers: research shows just 11% of media spend allocated to radio can double campaign effectiveness, coupled with creative fluency brands can even double the double. For brands navigating uncertainty, that’s not a nice-to-have - it’s a competitive advantage.”

Source: CRA revenue results were compiled by media analytics firm Milton Data. Broadcast revenue includes metro and regional advertising, while digital audio encompasses streaming and podcasting.