William Corbin Named VP Revenue and Brand Partnerships by Sound That BRANDS®

Los Angeles CA, USA—Sound That BRANDS, the Los Angeles-based podcasting studio specializing in branded audio content for national advertisers, announced today that marketing and sales leader William Corbin has been named Vice President of Revenue and Brand Partnerships.

“We met with many exciting people about this position, some of whom may yet join our team,” said Dave Beasing, CEO of Sound That BRANDS. “William can help develop branding strategies that use both the art and science of sound. Finding and telling a great brand story is where it begins, and the right data can improve its effectiveness.”

Corbin has more than 25 years of experience in digital media, brand development, technology and sales, most recently served as co-founder, CMO and business development officer of Big Life TV. He has worked in leading roles with national platforms including A & E, Fox Broadcasting, CBS Corporation. He also serves as an advisor for multiple technology start-ups looking to drive sales and connect with the right audiences.

“Having spent years working with leading brands on content marketing initiatives, branded podcasting has proven to be the most effective channel to drive a deep engagement and, ultimately, conversion. Sound That BRANDS is the clear leader in the branded podcast space, and I am very excited to connect with agencies, brands, and media partners.”

In his new role, Corbin will serve on the executive team responsible for driving the company’s revenue through new and existing business opportunities, raise market awareness and secure brand partnerships.

This past Wednesday, September 4, 2019, Corbin and Beasing co-presented an in-depth analysis of top brand-produced podcasts at the Content Marketing World trade show in Cleveland. They are offering downloads of the slide deck to subscribers of their free Buzz email newsletter. Interested parties may sign up online at SoundThatBrands.com/Buzz.

Major brands like Facebook, Tindr, Trader Joe’s, Jack Daniel’s, eBay, General Electric and McAfee have recently produced branded podcasts. Fast Company has called branded podcasts, “the ads that people actually want to listen to.” According to survey data released by Edison Research (April 4, 2019), podcast listenership is booming. 32% of Americans aged 12 and older say they have listened to a podcast in the past month. The latest data from the Internet Advertising Bureau and PwC (June 3, 2019) shows that “Branded Content” is podcasting’s fastest growing revenue segment, up to 10.1% of ad spending in 2018.

Corbin has already begun his new role.