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Coleman Insights to present Outside Thinking for Podcasts webinar

PRESS RELEASE — September 6, 2019

Research Triangle Park NC, USA—Coleman Insights will offer a webinar next week designed to help podcasters build stronger, more memorable brands.

The “Outside Thinking for Podcasts” webinar next Thursday, September 12th at 2 PM EDT will introduce podcasters to a Coleman Insights strategy called Outside Thinking, which empowers creators to view their podcasts from the perspective of their listeners and understand what behavioral factors influence listeners’ decisions to consume them.

“How do you get your podcast to stand out and cut through among the other 750,000 plus shows that are out there? You should start with developing a strong top-of mind brand, and we’ll offer tangible tips to help your podcast generate awareness and loyalty as well as ways to optimize your content,” says Coleman Insights President Warren Kurtzman.

Based on a session originally presented at Podcast Movement 2019, the world’s largest podcasting conference, the expanded webinar hosted by Kurtzman and Executive Vice President/Senior Consultant John Boyne will share recent research on podcast brands and a Q&A opportunity for attendees.

Registration is now open for the “Outside Thinking for Podcasts” webinar by clicking here.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to updates@podnews.net

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