Chris Blackburn joins DAX as EVP Sales and Business Development for DAX US
PRESS RELEASE — September 30, 2019
New York NY, USA—DAX, the market leader in digital audio advertising, today announced the appointment of Chris Blackburn to EVP for Sales and Business Development for DAX US.
Based in New York, Blackburn reports into Matt Cutair, CEO of DAX US. As EVP for Sales and Business Development he is responsible for DAX’s US sales strategy and will lead the strategic sales division.Working closely with the executive leadership team in the US and UK, Blackburn is tasked with driving revenue growth and further developing DAX in the US market.
Chris Blackburn joins DAX directly from SoundCloud where he was responsible for overseeing and growing SoundCloud’s worldwide ad-sales business, in the role of the Head of Global Sales and Partnerships. Blackburn’s work with transformative partnerships spanned both media and business development. Stepping into his new position at DAX, Blackburn will drive forward smart technology and develop new partnerships with premium publisher brands.
Chris Blackburn’s appointment follows rapid growth for DAX US, including the onboarding CUMULUS MEDIA and other leading pure-play music streaming, radio and podcast brands DAX’s roster alongside.
DAX’s trajectory in market aligns with fierce demand from brands and agencies for digital audio content, as millions more people tune in to music, digital radio and podcasts across the US. The latest internet advertising report from the IAB and PwC revealed that digital audio advertising revenues continue to grow year-over-year, standing at $2.3bn in 2018.
Matt Cutair, CEO of DAX US, said: “We’re entering an exceptionally exciting time for DAX as we onboard new premium publisher brands and further develop our suite of measurement tools for advertisers. Chris brings an impressive background and extensive knowledge of the music streaming industry. He will be integral to our strategy as we continue to grow our footprint across the digital audio advertising industry in the US. We are delighted to have Chris on board.”
Chris Blackburn, EVP of Sales and Business Development DAX US, said: “Since its inception, DAX has firmly cemented its role in driving value for advertisers and publishers in every area of the digital audio space. I’m thrilled to be joining DAX during this exciting time both for the company as well as the wider audio industry.”
Prior to joining SoundCloud, Chris Blackburn was the Lead, Marketing and Revenue at Grooveshark, where his role focused on developing the company’s eastern U.S. ads strategy, in addition to growing multiple key revenue streams for the company spanning ads, data, and market research. Blackburn was also the co-founder of Art&Revel, a media consultancy focused on monetization strategies for new digital properties, leading several properties through successful funding rounds and acquisitions.
About DAX US.:
DAX is a pioneering audio advertising platform created by Global, the Media & Entertainment group. DAX connects advertisers to more than 130 million people worldwide using music streaming services and listening to digital radio and podcasts. Premium publisher brands with inventory on DAX include TuneIn, LiveXLive powered by Slacker Radio, AccuRadio and CUMULUS MEDIA. Digital audio campaigns powered by DAX reach the right people at the right time through advanced data targeting and attribution tools. DAX launched in the U.S. in 2017.
Global is one of the world’s leading Media & Entertainment groups. It is Europe’s largest radio company and one of the leading Outdoor companies in both the UK & Europe. Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone.
Global created and operates DAX, the market leader in digital audio advertising. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts in the UK, Europe, the USA and Canada. DAX is the largest digital audio advertising platform in the UK and one of the largest in the world.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007.
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