Chartable and Podsights to be free to Megaphone clients
Ahead of Podcast Movement, Spotify is announcing that starting in September Megaphone clients will have free access to both Chartable and Podsights—all while maintaining Megaphone’s current price points. This follows Spotify’s acquisition of the platforms in February and is the latest in a series of advancements and investments Spotify has made to further its mission to help podcast publishers better understand their audiences and ultimately grow their businesses.
Through this suite of offerings, publishers will be able to easily apply key analytics and measurement solutions across their entire podcast business. All Megaphone publishers will now be able to obtain unique audience insights while also gleaning the full impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks. Megaphone publishers will also be able to drive demand from advertiser clients with the opportunity to apply Podsights ad attribution to direct sales campaigns at no added cost.
“Over the past year, we’ve been strengthening Megaphone’s already robust offering to make sure it remains the best place for publishers to monetize and grow their podcast revenue,” said Emma Vaughn, Head of Advertising Business Development & Partnerships at Spotify Advertising. “This new bundle underscores our commitment to empowering our partners with audience insights and measurement tools that are integral to the success and scale of their businesses.”
Advertising is becoming a bigger part of Spotify’s business. In the most recent earnings, advertising revenue grew 31% Y/Y to reach 13% of Total Revenue. Podcast revenue grew in the strong double-digit range Y/Y, led by the Spotify Audience Network (where sold impressions grew triple-digits and CPMs grew healthy double-digits).
This new offering deepens Megaphone’s already robust monetization and audience development tools and further differentiates Megaphone in the marketplace. At this time, Megaphone clients will need to access Podsights and Chartable separate from the Megaphone platform. Over time, Spotify intends to make it possible for Megaphone users to tap into these tools directly within the Megaphone experience.
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