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Your daily briefing for podcasting and on-demand releases v2 of its flagship Audio Monetisation & Integration Engine, “AMIE”

Press Release · London, UK ·, Global Media & Entertainment’s IAB Tech Lab certified podcast hosting, analytics and monetisation platform, has just released a major upgrade to its dynamic content & ad Audio Monetisation & Integration Engine, “AMIE”.

The toolkit allows podcast creators to powerfully yet simply manage advanced dynamic content & ad insertion across their podcasts while also letting audio creators override “baked-in” audio content in bulk. Version 2.0 of the AMIE toolkit brings a range of major features to the system including dynamic content slot management, multiple content & ad insertion per slot, simple drag & drop interface upgrades, insertion of dynamic content using timestamps and a major addition of “tagging”, which allows podcasters to manage dynamic content quickly and at scale.

Regarding the AMIE 2.0 upgrade, Captivate Managing Director Mark Asquith said, “Serious independent audio creators continually find themselves denied access to the level of tools that they often need because their download numbers or audience reach don’t ‘allow’ them to benefit from the tools that ‘big’ shows can leverage.

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As the podcasting industry continues to grow up, it’s important that every creator has the very best options available to them so that they can grow a meaningful, engaged audience that can be nurtured and developed. Captivate’s continued mission is to allow every creator to benefit from opportunities that help them to create diversity in their growth & monetisation options. AMIE v2.0 is the latest stage of that focus but also acts as a precursor to many more creator monetisation options as we move forward.”

Director of Technology, Kieran McKeefery added, “This is an exciting evolution of dynamic content & ad management for the podcasters that we work with but also adds the initial stages of integration with Global’s DAX platform to provide deeper podcast monetisation opportunities and innovations within the podcast advertising space.”

AMIE v2.0 integrates directly with Captivate’s Dynamic Show Notes Builder to save busy independent podcasters even more time on their production workflow.

About is a podcast hosting company based in London, England. Founded in 2019 by Mark Asquith & Kieran McKeefery, Captivate hosts over 17,500 podcasts and has developed a range of innovative features to help podcasters with privacy, first-party attribution and podcast promotion whilst focussing on its mission to help the independent podcast creator harness, grow and monetise their audio influence in diverse ways. Captivate was acquired by Global Media & Entertainment in December 2020.

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