Backyard Ventures signs Big Mad True Crime for exclusive advertising representation
Backyard Ventures is excited to announce its newest partnership with Big Mad True Crime, the acclaimed independent true crime podcast hosted by Heather Ashley. Backyard Ventures will exclusively represent advertising and sponsorship opportunities for the show.
Known for its meticulous research and compelling storytelling, Big Mad True Crime explores major criminal cases, overlooked investigations, and everything in between. Heather has earned a loyal following by diving deep into court documents, forensic evidence, investigative files, and legal proceedings, delivering thoughtful, fact-driven coverage that keeps listeners coming back week after week.
With a storytelling style that balances empathy, accountability, and thorough reporting, Big Mad True Crime has become a trusted destination for true crime audiences seeking well-researched, engaging content. Heather’s authentic voice and highly engaged community create a natural environment for brands looking to connect with listeners through trusted, host-read advertising.
In addition to the podcast, Heather Ashley extends her reach through an active social media presence, creating additional opportunities for integrated brand partnerships.
“Heather has built something truly special with Big Mad True Crime,” said Matt Cisneros, Founder and CEO of Backyard Ventures. “Her commitment to telling every story with care, accuracy, and integrity has fostered an incredibly loyal community. We’re excited to help her continue growing the show while connecting her with brands that complement the experience she’s created.”
Heather Ashley, Host of Big Mad True Crime, shared, “I love that Backyard focuses on what they’re great at while letting the talent focus on what they’re great at. There’s no sense of ego, just a group of good people all doing exactly what they’re great at in a way that benefits everyone at the table. I also love how much thought is put into making sure the system is built around what works for each individual. The customization can only aid in seamless output.”
For partnership inquiries, please contact bigmadtruecrime@wearebv.com.
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About Backyard Ventures
Backyard Ventures cultivates meaningful connections between creators and their communities, representing a diverse portfolio of established and emerging talent spanning influential podcasts, beloved YouTube channels, and engaged email newsletters. Their client roster includes notable names like The Art of Manliness, Ryan Holiday's Daily Stoic and Daily Dad, and Josh Radnor's How We Made Your Mother. By leveraging an extensive network and platform expertise, Backyard Ventures focuses on strategic partnerships, brand development, and exclusive partnerships, building strong digital businesses with creators by expanding their reach and deepening audience engagement.www.wearebv.com
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.