Brat Partners with ART19 to Launch Gen Z Podcasts
PRESS RELEASE — August 23, 2019
Los Angeles CA, USA—Brat, the Gen Z network behind hit shows like “Chicken Girls” and “Zoe Valentine,” is partnering with leading audio platform ART19 to create original Podcasts. Utilizing ART19’s hosting and advertising platform, Brat will initially release three original series, set in and around the “Brat Universe.”
Brat, launched in 2017, has become a prominent destination for young millennials and Gen Z viewers. With a raft of online hits, the Los Angeles-based company has garnered over 4.5 billion minutes (or over 8,000 years) of watch time on its YouTube channel. Featuring popular teen stars like Anna Cathcart, Annie LeBlanc and Mackenzie Ziegler, Brat counts more than 11 million unique viewers each quarter. In July, Brat announced a partnership with MGM to develop original projects for film and T.V.
The first show to air, “Attaway Appeal,” will be a reboot of an earlier Brat series about the school newspaper. Additional series will include both scripted and hosted formats that speak to Brat’s engaged fan base. With detailed analytics, powerful audience targeting features, and best-in-class distribution capabilities, ART19 will enable Brat to reach this valuable and growing segment of the podcast audience.
“Just like in the video space, there’s a gap in the market for youth-focused storytelling on audio channels,” said Rob Fishman, co-founder of Brat. “We’re excited to leverage ART19’s toolkit to bring our first Podcasts to life.”
Created and led by an experienced team of podcasting experts, ART19’s industry-leading content management, measurement, and monetization tools will empower Brat to hit the ground running and create success in this new space.
“We are excited to provide the technology for Brat as they bring their proven storytelling capabilities and roster of digital stars to the ever-expanding world of podcasting,” said Roddy Swearngin, ART19’s President of Partnerships.
Brat is a digital entertainment company that produces hit shows for Generation Z. Since 2017, the company has developed a raft of popular series,” garnering millions of subscribers on platforms like YouTube and Instagram. The company was founded by Rob Fishman and Darren Lachtman, whose previous venture was acquired by Twitter in 2015. To date, Brat has raised $42.5 million in financing.
ART19’s leading audio platform provides cutting-edge tools for on-demand hosting, distribution, ad serving, and audience measurement. At the intersection of publishers and advertisers, the company powers hundreds of millions of podcast downloads every month for the industry’s largest shows. ART19 enables publishers to manage all content and ad operations in one place, offering best-in-class targeting capabilities, seamless integration with listening platforms and a flexible infrastructure to continuously enhance revenue opportunities for its clients. ART19 equips advertisers with services to reach audiences through smart targeting and custom ad creative capabilities.
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