Blubrry Introduces Partial Download Reporting for Hosting Customers
PRESS RELEASE — May 16, 2019
Too often podcasters don’t get the full spectrum on how their shows’ episodes are being consumed. Blubrry Podcasting, which has provided podcast statistics since 2005, is now offering its hosting customers deeper insights on their shows by making partial download data available for free until July 1; customers can add this premium feature after July 1.
Tracking legitimate downloads has always been included with Blubrry Podcast statistics and is part of our IAB Tech Lab Certification. Partial download reporting goes a step further and breaks out those downloads that did not get to the finish line but did qualify as a countable download.
Todd Cochrane, Blubrry CEO, says “Our enterprise clients have had access to partial download reporting for a number of years we are excited to bring this data to those hosting at Blubrry, Partial download statistics reporting ranges from 1 min to 99% of the file delivery. We know subscribed listeners via Podcast Apps nearly always have 100% of the file delivered automatically. This new reporting fills the gap for non-subscribed listeners that may just click play on a show.
Blubrry, one of the first companies in podcasting, became certified by the IAB Tech Lab Compliance Program for the IAB Podcast Measurement Guidelines at the end of 2018 -- the first podcast company to do so -- and decided to make this new set of data available free to hosting customers until July. No one else provides this breakout of data to their podcast customers and is 100% proprietary to Blubrry Podcasting. Blubrry’s podcast statistics cover all bases and the partial download data gives new insights to listener behavior.
Hosting customers that want continued access can pay a small upgrade fee for the premium feature beginning in July after the trial period. Providing this data is resource intensive as we look at 24 hours of activity on each external media file interaction. Podcasters who want access to this data can sign up online for hosting services, and migrate their media free from other providers.
About BlubrryBlubrry Podcasting provides professional tools and services for the podcast industry, including the largest podcast directory with over 700,000 shows. Founded in 2005, it gives creators the ability to distribute via Apple Podcasts, Spotify, Google, Stitcher and more. Blubrry provides monetization opportunities and IAB certified-compliant podcast statistics, plus managed web hosting using its WordPress plugin that powers 75,000 active podcasts.
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