Mayim Bialik’s Breakdown Joins the Impact Theory Network to Fuel Strategic Growth

Mayim Bialik’s Breakdown, the hit podcast hosted by neuroscientist, actor, writer, director, and mental health advocate Mayim Bialik and co-host Jonathan Cohen, is joining forces with Impact Theory in a new strategic partnership focused on audience connection and long-term value. The collaboration marks Impact Theory’s first external podcast deal and brings together two brands united by a commitment to powerful storytelling and strategic growth.

Mayim Bialik is a rare American icon—beloved for her roles on NBC’s Blossom and CBS’s The Big Bang Theory, the highest-rated global comedy of all time. But her most meaningful role may be the one she plays today: helping millions of listeners navigate their inner and outer lives through Mayim Bialik’s Breakdown (MBB).

The show has amassed over 85 million total views and downloads—with almost 34 million audio downloads and over 51 million YouTube views—and earned top industry honors, including two Webby Awards (Webby Winner for Podcast: Health, Wellness, Lifestyle and People’s Choice for Podcast: Health, Wellness, Lifestyle) and a Gracie Award for Audio Podcast Co-Host/Ensemble.

With over 16.4 million followers across social media and a consistent Top 20 spot in the Health & Wellness podcast charts, MBB reaches a highly engaged, curious, and educated audience, with strong crossover appeal across gender, ideological and political perspectives. With its blend of neuroscience, humor, and the intersection of science and spirituality, Mayim Bialik’s Breakdown has become a breakout success in the podcast world—celebrated for its raw, insightful conversations about health, healing, spirituality, and exploring the nature of reality The show has featured guests ranging from Dr. Mary Claire Haver to Ben Stiller to spiritual leaders like Michael Singer and scientists like Thomas Campbell - while cultivating a fiercely loyal community.

“Mayim is one of the most insightful and authentic voices in podcasting, ” said Tom Bilyeu, co-founder of Impact Theory. “She brings depth and humanity to conversations that truly matter, and that’s exactly the kind of storytelling we believe in. Working with our partnership team, we’re excited to unlock new opportunities and create meaningful, long-term value together. We couldn’t be more thrilled to welcome her and her team into the fold. ”

“Jonathan and I have protected our brand so carefully, and we are floored by how deeply Tom and Lisa truly understand the heart behind this show. They’ve created a space where we can grow with integrity and authenticity which is incredibly important to us, ” said Mayim Bialik. “It’s so rare to find partners who respect both the message and the business aspects of what we do. I’m thrilled and honored to collaborate with a team that understands what this show stands for and brings a clear vision for thoughtful and sustainable growth.”

“Mayim’s ability to break down emotional and psychological topics with honesty and depth is rare, ” said Lisa Bilyeu, co-founder of Impact Theory and host of Women of Impact. “She brings both intellect and heart to every conversation, and it’s a privilege to support her work and welcome her to the Impact Theory family. ”

Together, Impact Theory and MBB will focus on building a business rooted in strong creative identity, creating contextually relevant partnerships that resonate with both audiences and advertisers. This marks a new chapter for Impact Theory, as it begins to grow a curated network of shows that prioritize meaning, mission, and community. With nearly 1 billion views across YouTube and social platforms, and over 150 million podcast downloads, Impact Theory brings unmatched scale, storytelling expertise, and cross-platform momentum to the partnership.