BetterHelp Taps Media Bodies to Lead International Podcast Advertising Expansion
Global creator-led media agency Media Bodies has been appointed by BetterHelp, one of the largest online therapy platforms in the world, to lead the next phase of its international podcast advertising strategy across 10 markets.
The appointment brings together one of podcast advertising’s most established advertisers with Media Bodies’ international creator and audio expertise. The partnership stems from BetterHelp’s efforts to translate its success in the U.S. podcast market into sustainable growth internationally.
The international expansion comes as podcast advertising continues to grow rapidly. U.S. podcast advertising revenue reached $2.86 billion in 2025, an increase of 17.6% year-over-year, according to IAB and PwC.
Under the new partnership, Media Bodies will work alongside BetterHelp to develop, launch and scale campaigns across 10 international markets, combining global strategy and performance data with local market expertise.
Media Bodies will lead strategic planning, market and audience analysis, creator and show selection, partnership management, campaign execution, optimisation and performance analysis.
Rather than applying a single global media strategy across territories, the programme will build individual market approaches spanning podcasts and multi-platform creator media. Strategies will account for differences in podcast maturity, media consumption, creator ecosystems, consumer attitudes towards mental health and overall market opportunity.
The partnership will also explore opportunities beyond traditional host-read podcast advertising, including programmatic audio, creator-led formats, longer-term creator partnerships and cross-platform campaigns spanning audio, social and video.
“BetterHelp is one of the most established businesses in podcasting, which makes the opportunity to help shape its next phase of international growth incredibly exciting. But the opportunity isn’t to simply replicate what has worked in the U.S. market,” said Edward Fuller, CEO at Media Bodies. “Podcasting, creator behaviour and consumer expectations look very different from one country to the next. Our role is to combine BetterHelp’s experience and scale with the local knowledge, data and creator relationships needed to build something that works in each individual market.”
The appointment reflects Media Bodies’ broader focus on helping global brands turn creator-led media into scalable, performance-driven marketing channels.
Media Bodies currently operates across more than 26 countries, with a global network of more than 450 podcast publisher partners and access to more than 300,000 podcast shows.
About Media Bodies
Media Bodies is a global creator-led media agency specialising in podcasts, programmatic audio and influencer marketing. The agency combines data-led strategy, local market expertise and creator partnerships to help brands scale internationally while maintaining cultural relevance.
Operating across more than 26 countries, Media Bodies works with a global network of 450+ podcast publisher partners and provides access to more than 300,000 podcast shows. Its offering spans strategy, creator and publisher partnerships, campaign execution, optimisation, measurement and performance analysis.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.