Underscore Talent signs award-winning creator Bailey Sarian

LOS ANGELES, CA (January 21, 2025) – Underscore Talent, the leading next-gen talent management company, announces the signing of Bailey Sarian, the award-winning podcast host, makeup artist, and digital creator whose unique blend of true crime and beauty content has captivated millions. Known for her highly popular YouTube channel, Bailey has become the leading voice in the true crime genre, growing her channel to over 7.5M subscribers, with her reach extending across TikTok (3M followers), Instagram (3M followers), and her chart-topping podcasts Dark History and Murder, Mystery & Makeup.

Bailey’s career is a testament to her creativity and connection with her audience. Since launching her YouTube series in 2019, she has set new standards in digital storytelling, combining an engaging personality with chilling narratives that keep fans coming back for more. In 2020, YouTube recognized Bailey as one of its top breakout creators, and her achievements include two Streamy Awards and a 2024 Signal Award for “Best Host.” Her impact and influence in the industry earned her a spot on Forbes’ Top Creators List in both 2022 and 2024.

Underscore Talent plans to further expand Bailey’s brand by exploring premium content options, developing new product lines, and establishing a podcast network to extend her unique voice and vision to an even larger audience.

“Bailey’s unique storytelling talent and her genuine connection with fans have made her a standout voice in the digital space. We’re excited to support her in expanding her reach and exploring new opportunities that will further amplify her creativity,” shared Dan Weinstein, Co-CEO of Underscore Talent.

“I’m thrilled to partner with Underscore Talent as I continue to explore new ways to share stories and connect with my audience,” said Bailey Sarian. “Their creative approach and digital expertise makes them the perfect partner to help me take my content to new places. I can’t wait to see where this next chapter takes us!”

Bailey will be represented at Underscore Talent by partner, Abe Santos, Head of Podcasting, Moorea Mongelli and Co-Founder, Dan Weinstein. She continues to be repped by WME, Brett Anderson at Ground Control, and her attorney Max H. Hacker, Esq. at GreenRoom Legal.