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YouTuber and social media star Bailey Sarian launches podcast Dark History
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YouTuber and social media star Bailey Sarian launches podcast Dark History


Top YouTuber and social media sensation Bailey Sarian, whose YouTube channel – home to her hit series Murder Mystery & Makeup – has 4.77M subscribers, with Sarian’s Instagram reaching 2.3M followers, is expanding to audio and video production of the new original podcast, Dark History, co-produced with Wheelhouse DNA. Dark History premieres Wednesday, June 2 and airs weekly on Audioboom.

The professional makeup artist and true crime enthusiast originally created the unique storytelling platform (as seen in Murder Mystery & Makeup) through which she takes her audience through compelling stories of crime and investigation, all while applying her own makeup, with a different look completed over the course of each episode. Her Dark History podcast expands the scope of her storytelling, with Sarian exposing the dark underbelly and hidden secrets of both well-known and lesser-known stories from U.S. and world history. Episodes of Dark History will explore such chilling stories as:

“Storytelling is a passion of mine, and I’m so excited to bring people into a whole new world with Dark History,” Sarian said of the podcast.

Through the deal, Wheelhouse DNA, the digital media arm of entertainment, marketing and investment enterprise Wheelhouse, also will produce with Sarian Murder Mystery & Makeup (airing Mondays), and produce the video version of Dark History. Featuring high production values and filmed on a brand new, custom-built, “Sarian-style” set in Los Angeles, that series will premiere June 3 and air weekly on Thursdays.

Said Wheelhouse Chief Strategy Officer Ed Simpson, who oversees DNA, “Wheelhouse is built on forging the most meaningful relationships with top-tier talent, like Kevin Hart and Adam Levine, and now with breakthrough Gen Z, influencer-driven talent like the amazing Bailey, who are defining the next wave in entertainment. Bailey Sarian is an innovator whose audience sees her depth and uniqueness, and we’re thrilled to be in business with her.”

The deal with Bailey Sarian was brokered by Wheelhouse’s VP of Business Development, West Coast, Fanny Baudry, and WME.

Dark History podcast and video series, and Murder Mystery & Makeup are executive produced by Bailey Sarian, Chelsea Durgin, Ed Simpson, Avi Gandhi and Fanny Baudry.

About Bailey Sarian

Bailey Sarian is a makeup artist and digital creator who spans both the beauty influencer and true crime spaces. Her celebrated viral series Murder, Mystery & Makeup has established her as one of the most compelling storytellers on the internet. Merging her passions of makeup artistry and storytelling with her love for true crime, Bailey’s ability to discuss true crime in a relatable way that’s palatable has rendered her platform the premier space for those looking for a fresh and captivating take on the most gripping stories. Since the start of the series in January 2019, Bailey has grown her YouTube channel to boast over 4.7M subscribers and 428M+ views, and has built a loyal community on Facebook of over 10M followers with 200M+ views. In 2021, Bailey will expand her storytelling empire with the launch of her new podcast, Dark History, exploring the dark, hidden secrets of both well-known and lesser-known stories from U.S. and World history.

Bailey is passionate about the environment and animal welfare, and currently resides in the Los Angeles area with her adopted pit bull Saint.

About Wheelhouse DNA

Wheelhouse DNA – the “digital ‘n audio” division of Wheelhouse – develops, produces and distributes content for all platforms from creators across the digital landscape. Forging partnerships with high-profile and emerging influencers, DNA currently works with Nikita Dragun, recording star 24kGoldn, Loey Lane and Eleanor Snitchery (whose paranormal podcast, Internet Urban Legends quickly rose to become the #2 podcast on Spotify), and the cast of Netflix’s new series with Hype House, including founders Chase “Lil Huddy” Hudson, Thomas Petrou and Alex Warren. Built by creators for creators, Wheelhouse coalesces content, commerce, celebrity and capital, harnessing business and programming opportunities across industries and platforms, helping companies and founders accelerate and manage their ventures. Wheelhouse encompasses content and production enterprise Wheelhouse Entertainment; digital-first and influencer division Wheelhouse DNA; brand marketing and creative innovation division Wheelhouse Labs; and investment arm Wheelhouse 360 Partners.


Dark History
By Audioboom
Apple PodcastsGoogle PodcastsSpotify

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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