Wave to Power ‘Bad Friends’ Next Era of Growth Through New Ad Sales and Distribution Deal

It was announced today that Wave (Wave Sports & Entertainment), the leader in digital entertainment for next-generation audiences, is adding another major comedy podcast to its rapidly growing roster, striking a deal to oversee ad sales and distribution for Bad Friends, hosted by Andrew Santino and Bobby Lee. The partnership builds on Wave’s existing relationship with Santino, whose solo show, “Whiskey Ginger,” joined Wave earlier this year.

Since launching in 2020, “Bad Friends” has become one of the most successful weekly comedy podcasts. Known for their chaotic chemistry, unfiltered conversations and relentless roasting, Bobby Lee and Andrew Santino have built a loyal, highly engaged audience, generating more than 38 million monthly views across platforms. The new partnership with Wave is designed to build on that momentum, expanding the show’s commercial reach and helping fuel its next phase of growth.

“Bad friends has always been about two friends getting together trying to make each other laugh. We’re so excited to continue to have full comedic freedom with Wave. I’ve had such a great experience with them on my other show ‘Whiskey Ginger’ and we can’t wait to keep making comedy for our fans for many years to come,” said Andrew Santino. “We know we’re in good hands. Mostly, we’re just excited to keep making the show we love, at a heightened scale and bringing our fans along for the ride,” added Bobby Lee.

“We’ve loved working with Andrew on ‘Whiskey Ginger,’ and it became clear pretty quickly that we were aligned on how we think about creative and growth,” said Mack Sovereign, Chief Content Officer at Wave. “So expanding the relationship to ‘Bad Friends’ felt like a natural next step. We’re thrilled to welcome Bobby to Wave, and are excited to support the next chapter of their singular show.”

As part of the deal, Wave will oversee advertising sales and distribution across YouTube, podcast platforms, and social channels. Named to Fast Company’s Most Innovative Companies of 2026, Wave is the creative force behind some of today’s most viral digital series. With over 6 billion impressions over the last year, the company has pioneered innovative ways for pop culture icons, creators, and sports stars to expand their brands and connect with mainstream audiences through original programming that resonates with next-gen viewers. This partnership furthers Wave’s growth across the comedy space, helping talent to generate long-form, premium content and new business lines.

Santino is represented by UTA, and Lee is represented by CAA.