Backyard Ventures signs The Sketchy Podcast for exclusive advertising representation
Backyard Ventures is excited to announce its newest partnership with The Sketchy Podcast, the hit comedy show hosted by Matthew Josten and Justus Domenic. Backyard Ventures will exclusively represent advertising and sponsorship opportunities across the show’s podcast, YouTube channel, and social platforms.
Known for its off-the-wall humor and fully improvised interviews, The Sketchy Podcast puts Matthew and Justus in character as everyone from celebrities and entrepreneurs to bizarre fictional personalities. Every episode delivers a fresh comedic premise, giving audiences an unpredictable experience that has helped the show build a rapidly growing and highly engaged fanbase.
Unlike traditional interview podcasts, The Sketchy Podcast creates endless opportunities for brands to become part of the comedy. Sponsors can be woven directly into recurring characters, custom sketches, and improvised conversations, allowing campaigns to feel like entertainment rather than advertising.
The Sketchy Podcast reaches a young, digitally native audience that actively engages with comedy, pop culture, gaming, technology, lifestyle, and consumer brands. Matthew Josten and Justus Domenic also extend that reach through a combined Instagram following of more than 880,000+ followers.
“The Sketchy Podcast has built something incredibly difficult to replicate,” said Matt Cisneros, Founder and CEO of Backyard Ventures. “Matthew and Justus have created a format where every episode feels different, which opens the door for brands to participate in ways that are genuinely entertaining. We’re excited to help introduce advertisers to a show that values creativity just as much as audience engagement.”
“We chose to partner with Backyard Ventures because we immediately connected with their team and the creators they represent,” said Matthew Josten and Justus Domenic, hosts of The Sketchy Podcast. “They work with so many podcasts and creators we already follow and admire, and from our very first conversations, it felt like a natural fit. That first impression has absolutely held true. The team is thoughtful, collaborative, and genuinely fun to work with, and we’re incredibly excited for The Sketchy Podcast to be part of such an amazing roster.”
For partnership inquiries, please contact thesketchypodcast@wearebv.com.
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About Backyard Ventures
Backyard Ventures cultivates meaningful connections between creators and their communities, representing a diverse portfolio of established and emerging talent spanning influential podcasts, beloved YouTube channels, and engaged email newsletters. Their client roster includes notable names like The Art of Manliness, Ryan Holiday's Daily Stoic and Daily Dad, and Josh Radnor's How We Made Your Mother. By leveraging an extensive network and platform expertise, Backyard Ventures focuses on strategic partnerships, brand development, and exclusive partnerships, building strong digital businesses with creators by expanding their reach and deepening audience engagement.www.wearebv.com
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.