BackChat Studios announces new partnership with House of Common

Perth’s BackChat Studios have announced a new partnership with House of Common.

The partnership will see BackChat Studios work closely with House of Common to accelerate growth, distribution and commercialisation of its expanding slate of podcast and social-first content.

Best known for its flagship show BackChat, BackChat Studios has built a loyal following through authentic, athlete-led storytelling and deep connections within elite sporting circles. In the past 12 months, the network has delivered more than 95 million social views, grown to over 300,000 followers, and now averages 210,000 monthly podcast downloads across long-form vodcast and social video formats. BackChat is one of 35 shows currently being produced out of the studio each month.

Through the partnership, BackChat Studios will unlock new commercial opportunities across branded content, sponsorships and integrated social campaigns, while expanding its reach across key platforms with the support of House of Common’s distribution and publisher framework.

BackChat Studios is joining House of Common at a time of strong momentum for both businesses, as the media landscape continues to shift toward social-first, personality-led, and always-on content experiences.

Co-founder of BackChat Studios, Will Schofield, said the partnership reflects a shared understanding of where modern sports media is heading.

“Common just get it. They understand where attention is going and why modern media is outperforming traditional channels across podcasts, YouTube and social,” Schofield said.

“We’ve built BackChat Studios around authentic voices and direct access to athletes. This partnership allows us to scale that in a way that still feels true to our audience. House of Common are perfectly aligned with how we see the future of sports media.”

Co-founder and COO at Common, Rachel Henry (née Hall), said BackChat Studios was a natural fit for the network’s growing ecosystem.

“BackChat Studios has built one of the most engaged and culturally relevant sports audiences in the country, underpinned by authentic storytelling and a deep connection to athletes and fans,” Hall said.

“What stood out immediately was the strength and scalability of their content engine. They’re not just a single show, they’re a true studio with a diverse and growing slate that’s primed for commercialisation.”

“We’re incredibly excited to take this to market together, working with brand partners to unlock smart, integrated opportunities across their shows and social channels and helping accelerate the next phase of growth for the business.”

The partnership signals BackChat Studios’ next chapter, as it doubles down on building one of Australia’s leading independent sports media networks; connecting audiences, athletes and brands in a way traditional media can’t.