Targetspot and Ausha join forces to facilitate automatic podcast monetisation

Azerion’s audio monetisation service Targetspot, has partnered with Ausha, a pioneer in digital audio to simplify the way podcast advertising is purchased for the podcaster, the agency and the advertiser.

Ausha and Targetspot by Azerion, two pioneers in digital audio, have announced their collaboration to simplify the way podcast advertising is purchased for the podcaster, the agency and the advertiser.

Ausha, France’s leading podcast hosting and marketing platform, has teamed up with Azerion’s audio monetisation service Targetspot to help podcasters monetise their audience

Indeed, with a network of over 5,000 advertisers at Targetspot and over 44 million annual listeners to podcasts hosted on Ausha, this partnership is a real boon for both podcasters and advertisers.

Thanks to Targetspot’s expertise, Ausha can offer a more complete monetisation service to its podcasters, who benefit from:

• customised integration that allows them to monetise their podcast automatically, with minimal effort.
• intuitive activation…
• …and easy tracking of advertising results via the Targetspot application’s “Passport” tool.

To make it easier to understand automatic monetisation, Targetspot and Ausha have created an infographic that explains how to generate revenue from your podcast (below).

Mickael Ferreira, Vice President Operations Azerion France - “Our goal is to manage podcasters’ ads from start to finish, so they can maximise their revenue while still spending as much time as possible creating their podcasts. Ausha is joining Radio France and Initial Studio in the Podcast Marketplace that we have launched on the French market.”

Maxime Piquette, CEO of Ausha - “At Ausha, our mission is to enable podcasters to grow their audience by giving them the easiest tools. The choice to partner with Targetspot was an obvious one as we share the same aspiration: to provide our users with the easiest and most enjoyable experience possible. With the bespoke integration developed between the Ausha and Targetspot teams, we are making it easier for podcasters to monetise their broadcasts. As such, this partnership complements our powerful podcast distribution, promotion, analysis and monetisation platform.”