Ausha Expands Its Growth Suite with Paid Visibility Campaigns on Spotify Ads and YouTube Ads - Open to All
Ausha, a leading podcast marketing and growth platform, announces the beta launch of Ausha Visibility Ads, a new solution that enables podcasters to run paid visibility campaigns directly on Spotify and YouTube — making audience growth more accessible, controllable, and scalable.
As podcast discovery increasingly happens within listening platforms, visibility has become a critical growth lever. According to Discovery Stats 2024, 1 in 2 listeners discover new podcasts directly on listening platforms.
To address this challenge, Ausha is expanding its growth suite beyond organic discoverability.
Ausha has already established itself as a leader in organic growth through its Podcast Search Optimization (PSO) technology, which helps creators improve their visibility in listening app search results. Building on this foundation, Ausha now introduces paid ad campaigns powered by Base for Creators, enabling podcasters to actively promote their shows and boost visibility where listening happens.
With Ausha Visibility Ads, creators can launch campaigns directly from their Ausha workspace in just a few clicks — without needing advertising expertise or complex setup.
Designed specifically for podcasters, the solution simplifies paid promotion while driving performance through continuous optimization.
With this new feature, podcasters can:
- Promote their podcast on Spotify and YouTube
- Reach new listeners aligned with their topics and target audience
- Launch campaigns quickly through a guided experience
- Benefit from continuous optimization to improve performance
- Track campaign results in real time
A Strategic Step Forward for Podcast Growth
Ausha Visibility Ads is powered by Base for Creators, originally experts in paid promotion for music across streaming platforms and social networks, now co-adapted with Ausha to meet the specific needs of podcast growth.
This feature makes paid ad campaigns available to any podcaster, even non Ausha users, while Ausha Pro users benefit from a more tailored, supported experience.
Ausha Visibility Ads is now available in beta, directly within the Ausha platform. More information can be found at ausha.co.
About Ausha
Ausha stands as a leading force in the realm of Innovative Podcast Marketing. Founded in France in 2018 and making its mark in the U.S. since 2022, Ausha provides an all-in-one platform that simplifies every facet of podcast marketing. From seamless hosting and distribution across major global directories to advanced promotional tools backed by AI, Ausha is the go-to platform for over 20,000 podcasters worldwide. Always at the cutting edge of technology, Ausha is committed to empowering podcasters to grow their audience. Beyond our tech expertise, Ausha is proud to be a "Great Place to Work" and is dedicated to various social and environmental causes. Learn more at www.ausha.co.
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