Ausha launches 2 New PSO Tools to Optimize Your Podcast Metadata and Outrank Competitors

Ausha, a leader in Podcast Marketing, is excited to release PSO Checker and PSO Live Search, two powerful new tools offering metadata optimization and competitive insights that help podcasters boost discoverability on Apple and Spotify.

PSO Checker: Create Metadata That Drives Discoverability

Metadata is key to podcast discoverability, and the PSO Checker makes it easier than ever for your episodes to rank higher in search results.

With this feature, receive a clear, structured list of recommendations to help optimize your metadata based on your defined main keyword. Real-time feedback will show if your titles, descriptions, and tags meet Ausha’s best practices—so you know exactly where you stand.

PSO Live Search: Outsmart the Competition

PSO Live Search enables podcasters to strengthen their Podcast Search Strategy by understanding how their competitors perform. With instant insights into competitor rankings, users can compare their podcast’s visibility and learn from top performers to optimize their own results.

PSO Checker and PSO Live Search are part of the newest version of the PSO Control Panel, which allows podcasters to strengthen their search strategy and grow their audience more efficiently.

Newest Version of the PSO Control Panel: The Ultimate Toolkit for Your Podcast Search Strategy

With the latest upgrades, PSO Control Panel becomes an all-in-one toolkit that covers every aspect of podcast search optimization:

• Identify High-Opportunity Keywords: The AI Keyword Assistant provides suggestions tailored to your content, prioritizing terms with the highest potential based on Search Volume and Difficulty Score insights.
• Optimize Metadata for Visibility: With PSO Checker, podcast publishers receive real-time recommendations to refine titles, descriptions, and tags, ensuring episodes are search-optimized and more visible on platforms.
• Track Rankings and Benchmark Competitors: Track your podcast’s ranking over time with the PSO Dashboard, monitor each keyword’s performance, and use Live Search to see competitor rankings for your keywords.

Together, these features make the PSO Control Panel indispensable for building a data-driven podcast search strategy to stand out in podcast search results.

And the best part? The PSO Control Panel is available to any podcast, no matter where it is hosted.

To celebrate the official release, Ausha is offering 50 free PSO Audits to the first 50 eligible podcasts*. Following the high demand from previous rounds, Ausha advises interested parties to book early 👉 Apply here.

* To qualify, your organization must be an enterprise, network, agency, or studio, with additional criteria applied. Approved podcasters will receive a customized audit for 10 selected keywords, including a detailed visibility and ranking analysis on Apple Podcasts and Spotify, along with personalized optimization recommendations from our PSO expert.