Ausha Expands Automatic Monetization to Podcasters Worldwide with SoundCast

Ausha, the leading podcast marketing and growth platform, is extending automatic monetization to shows in every language hosted on its platform. Powered by SoundCast and already live for French-language shows, the feature lets shows with at least 5,000 downloads in the past 30 days earn ad revenue straight from their Ausha account, and keep 50% of what they generate.

Many podcasters have built a loyal audience but don’t have the time or the network to land advertising deals. Ausha already gives creators several ways to earn from their show, from running their own ad campaigns to raising funds from their listeners. SoundCast adds a fully hands-off option, where the ads come to them. Creators turn on monetization in a few clicks from their Ausha account, with no advertisers to contact and no campaigns to manage.

A partner built for the next generation of audio

SoundCast is more than an advertising intermediary. The company delivers over 3 billion ad impressions a month in the Americas, its largest region, with a dedicated US team based in New York. It builds its technology in-house and is Europe’s only independent supply-side platform (SSP) dedicated to audio, working with premium publishers such as the Le Figaro group. For podcasters, this means reaching US and global advertisers through the major buying platforms, including The Trade Desk and Google’s DV360, rather than relying on a generic ad marketplace.

Simple to use, with creators in control

Podcasters stay in control of what their listeners hear by excluding the ad categories that don’t suit their show. From there, SoundCast handles ad placement automatically, with earnings invoiced each month.

From audience growth to revenue

Ausha’s mission is to Amplify Your Voice, and that starts with growth. Podcasters use Ausha to get discovered organically through Podcast Search Optimization (PSO), and to reach new listeners with paid campaigns through Visibility Ads. Monetization is the natural next step. With SoundCast, creators everywhere can now turn the audience they’ve built into revenue, without taking time away from making their show.