Audion launches Audio360 and announces exclusive partnerships for podcast and print monetisation
Audion, the leading digital audio and podcast monetisation technology company, launches Audion360: the world’s first platform to combine a podcast CMS with an artificial intelligence innovation and integrated advertising technology.
On-demand audio content has immense potential. However, the success of the format depends as much on the creativity as on the technology used by publishers. While most industry professionals are producing high-quality content that is attracting more and more listeners, few have found the ultimate platform to make audio a strategic and lucrative format.
After 18 months of R&D, Audion is launching Audion360 with the ambition to help publishers take the next step in the development and monetisation of their audio content. This new software is the first in the world to natively link three technological bricks that were previously worked on separately:
A professional podcast CMS (Content Management System)
A Text-To-Speech solution based on an artificial intelligence module (PrintAudio)
An integrated proprietary advertising platform, designed natively for the challenges of the format and open to the entire ecosystem.
The development of Audion360 is the result of long, iterative work with the European leaders in audio: radio groups, press publishers, podcast studios, Pure Players… In essence, it allows us to meet three fundamental needs:
- Reduce operational friction and intermediaries by centralizing the execution of the entire strategy within a single interface, as opposed to 3 or even 4 software applications today.
- Ensure better distribution of editorial content by combining podcasts with text-to-speech. Objective: increase engagement with active users and improve conversion with new audiences.
- Significantly increase advertising revenues with a platform that is natively designed for advertising and has exclusive features that guarantee a gain in the volume and value of advertising space.
Only a few weeks after its launch in France, Audion360 welcomes renowned publishers such as Slate, the second most downloaded podcast brand in 2022 (according to ACPM), Engle, Futura and Boursorama.
Audion, already established in France and the UK, aims to become the European leader in the digital audio monetisation market. After a second record-breaking fundraising round of €6m in 2022, the French company is continuing its development with the launch of Audion360, a 100% proprietary tool that demonstrates its technological know-how and it’s perfect understanding of a fast-growing market and is expected to reach nearly $24 billion by 2023.
"We took the decision to develop Audion360 following the multiple feedbacks we received from publishers who told us that they were having difficulty finding a viable model for podcasting. Our common observation is clear: advertising is central to the economic model and requires technologies and services dedicated to this subject.
This is what Audion360 is all about: helping publishers to finally seize this opportunity by providing a platform reserved for professionals in the sector, packed with innovations and which, unlike our competitors, has been designed natively to increase the value derived from advertising. Functionalities related to editorial management or publishing have not evolved for several years, bring very limited added value to the business model and have now become a commodity. The real challenge publishers face is generating more advertising revenue and we are proud to be able to address this with our Audion360 technology." - Arthur Larrey, co-founder of Audion
“We are delighted to strengthen our collaboration with Audion by using their CMS for our productions. The flexibility of the tools at our disposal coupled with the expertise of the teams ensure that we can optimize our advertising revenues, allowing us to focus on editorial and production” - François Cusset - Founder & Head of business Engle
“After 2 years of collaboration around the marketing of our audio advertising inventory and nearly 300% growth, the premium CMS solution offered by Audion has become a natural extension to our native audio catalogue management package. We are therefore very pleased to extend our partnership beyond the simple marketing of our space for a further 2 years. As part of the harmonisation of our tools, the complete solution is also deployed on the entire catalogue of our subsidiary Initial Studio, a documentary podcast production studio”. - Nicolas Valverde - Director of advertising sales Slate France
Founded in 2018 by Arthur Larrey and Kamel El Hadef, Audion is the leading French technology company in the monetisation of digital audio in all its forms. It supports publishers across the entire audio value chain by providing innovative technologies that enable them to create, host and distribute new content, then monetise it in an automated way. It provides brands with its proprietary technology and expertise to enable them to communicate more effectively across all digital audio media.
Based in Paris, London and recently in Milan, the company has more than 30 employees and works with more than 100 media and platform partners and more than 500 brands and agencies.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.