Audion launches Sense: new AI-powered tool predicts impact of audio ads before broadcast

European digital audio specialist Audion today launches Sense, an AI-powered evaluation tool that enables pre-campaign analysis of audio creatives. This advance audit enables ads to be optimised before they go live to improve their effectiveness and maximise campaign performance.

Creativity accounts for 50% of a campaign’s success. Brands deploying Audion’s Sense can assess and refine audio creatives before they are broadcast to ensure this core element of their campaign delivers value through strong and specific messaging from day one. This is the first time AI has been used to deliver a results-driven approach to audio advertising.

Sense combines multiple key performance indicators (KPIs) into a single global impact score for any audio spot. Advertisers can also access in-depth analysis of individual KPIs to understand responses such as how receptive the target audience is to the ad, and the emotional impact it delivers.

With these insights—and the support of Audion’s in-house creative studio—brands can fine-tune their messaging, adjust tone of voice, and ensure their audio campaigns resonate more effectively with their target audience, whatever the objective.

Sense is a next-generation tool engineered by Audion. It has been trained using a proprietary dataset comprising more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors; this allows it to identify best practices and predict likely audience responses.

“Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined to help brands create more effective audio campaigns. As well as providing a creative audit, Sense demonstrates our commitment to empowering advertisers with tools tailored to the unique requirements of digital audio,” says Geoffrey Fossier, Global Chief Marketing Officer at Audion.

The launch of Sense sees Audion strengthen its position as a market leader in innovation and continue its stated remit to help brands adopt a data-driven, creative, and high-performance approach to digital audio.

Sense is available today to all Audion partners.