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AudioLab – The UK’s First Cross Platform Digital Audio Measurement Solution

Press Release ·

AudioLab is a new measurement solution for agencies which tracks impressions and LTR (listen-through- rate) on digital audio platforms (both streaming and podcast) in real time. Integrating with multiple digital platforms, it is the first independent system in the UK to do so and offers a comprehensive array of charts and filters for advanced reporting purposes.

Created by Adwanted UK, the company behind J-ET - the industry owned automated trading and accountability system since 1999 - and Audiotrack – the premier commercial audio distribution system in the UK - they already have a record for groundbreaking developments within the audio sector.

“Digital Audio campaign management and accountability has often been described as the ‘Wild West.’ However, the fact that the challenges posed resemble those faced by linear audio 25 years ago is something we are best placed to address, given our long-time experience with industry trading systems, such as J-ET for UK Radio.

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Our driving principle is to reduce friction; unnecessary complexity and to increase efficiency and transparency in audio, and AudioLab is our latest step towards achieving this. Built specifically for Digital Audio, AudioLab works across multiple platforms and territories to provide a single source of independently validated truth, with media owner match rates consistently achieving 99%.

This self-serve, simple tool delivers benefits for media owners, buyers and brands who want impartial accountability for their ad pounds, too.” – Chontal Angus, Head of Audiotrack & AudioLab

A number of launch partners - including DAX and Octave - will initially be available as reporting options, and this will be expanded over time, with any digital audio platform that utilises VAST tag technology being compatible with the system. Adwanted Audio have collaborated with several UK based agencies in the testing process, including Hearts & Science and iProspect, and AudioLab will be available in international markets as well, with impressions being tracked globally.

“We are happy to be in a position to beta test through AudioLab. The industry needs to join forces on measurement, trading and accountability across the audio landscape, and we are in support of any businesses that are seeking to push this. Bringing VOD into Caria has been great for TV, we would like to see similar for radio and digital audio.” - Elliot Weir, AV partner at iProspect.

Pricing – Single campaign reporting will be available to the J-ET founder agencies free of charge. Other agencies will be charged on a campaign-by-campaign basis, but an annual subscription model is also available for both.

Launch Date – While it has been available to a select group of media agencies so far, AudioLab will officially launch on Wednesday 24th April.

For further information on how AudioLab can benefit your business, please contact: Adwanted Audio Email: Tel.: 020 7836 0321

About Adwanted Group: Adwanted UK (formerly known as Mediatel) is part of the international Adwanted Group – a global company providing technological and human solutions for the advertising market. Present in Europe and North America, their portfolio includes a number of notable AdTech products such as SRDS in the USA, and AdwOne and MediaPilot in France.

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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