Audiencelift Launches Preferred Apps & Players, Giving Podcasters the Ability to Grow Directly on Major Listening Platforms

Audiencelift, the podcast and YouTube audience growth platform from Amaze Media Labs, today announced the launch of Preferred Apps & Players, a new audience-growth solution designed to give podcast networks, publishers, brands and creators greater control over where their audiences grow.

With Preferred Apps & Players, potential listeners discover podcasts across Audiencelift’s network of more than 50,000 premium digital publishers and can then choose where they want to listen, including Apple Podcasts, YouTube Music, Overcast and other leading podcast apps and players.

The launch reflects a major shift in podcast audience development. For years, podcast growth has largely been measured by aggregate download numbers. Today, networks, brands and creators increasingly want to understand not only how many people they are reaching, but where listeners are discovering their shows, which platforms they choose and how individual growth campaigns are performing.

Preferred Apps & Players was built around that changing need and capturing the complete listener journey.

Unlike incentivized traffic or indiscriminate click campaigns, Audiencelift reaches real people based on content relevance, audience signals and premium digital media environments. The listener decides whether to engage and selects the app or player where they want to continue listening.

Through Audiencelift Verified Growth™, clients gain greater visibility into the listener journey from initial discovery through supported listening destinations, including campaign-driven downloads and the apps and players audiences select.

“Podcast growth shouldn’t just be about generating a larger number. It should be about building the right audience in the places that matter most,” said Robert Tuchman, co-founder of Amaze Media Labs. “Preferred Apps & Players gives podcasters more control over where their audience grows while providing a level of transparency into discovery and listener behavior that has traditionally been very difficult to see.”

Preferred Apps & Players expands Audiencelift’s suite of audience growth technology, which includes:

• Preferred Apps & Players — audience growth across major podcast apps and listening platforms
• Audio Web Player Campaigns — scalable, cost-efficient podcast listening
• Precision Business Targeting — campaigns targeting audiences by industry, job title, demographics and other professional characteristics
• YouTube Growth — campaigns designed to increase video views, watch time and subscribers

Clients can use each solution independently or combine them based on specific audience objectives — whether that means maximizing overall listening, reaching a highly targeted professional audience, expanding a YouTube presence or driving audiences toward selected podcast platforms.

“There is no longer one definition of podcast growth,” said Brett Sklar, co-founder of Amaze Media Labs. “Different publishers, networks and brands have different objectives. Some want maximum scale, some want a specific professional audience, some want YouTube growth and others want to build audiences on particular listening platforms. Preferred Apps & Players gives them another level of choice and control.”

The launch follows continued growth for Audiencelift. Last month, the company was ranked No. 616 on the 2026 Inc. 5000, recognizing it as one of America’s fastest-growing private companies. Audiencelift was also the highest-ranked podcast-focused company on the 2026 list and is an official YouTube podcast growth testing partner.