Audacy announces two additions to performance sales function

Audacy welcomes Shirin Peykar as Senior Vice President of Performance Sales, effective January 19. In this role, Peykar will lead Audacy’s performance sales team and sell across its portfolio of products, leaning heavily into the company’s robust podcast library. Peykar will also strategize to drive the business forward and expand Audacy’s relationships with performance-driven marketers. She will report to Ken Lagana, Executive Vice President of Digital Sales.

Audacy also welcomes Dan Wolman as Vice President of Performance Sales, reporting to Peykar. Also beginning January 19, Wolman will work with performance clients and agencies to sell across Audacy’s portfolio of digital audio brands, with a focus on its podcast business.

“Shirin’s rich experience leading multi-faceted ad sales operations for premier media and entertainment companies makes her a valuable addition to our performance sales business,” said Lagana. “We’re equally as excited about the addition of Dan to the team, which will collectively strive to drive revenue, market share and profit performance for our portfolio of assets.”

“I’ve been watching Audacy’s progression in the podcast space over the past couple of years and their commitment to building a world class podcast portfolio has really impressed me,” said Peykar. “When you couple that dedication to the podcast space and audio in general, I couldn’t be more excited about bringing this portfolio to our performance clients and agencies!”

Peykar is a seasoned advertising sales executive with nearly 20 years of experience at 33 major television networks. She joins Audacy after spending the last two years as Senior Vice President of Direct Response Ad Sales for Stitcher. Prior to that, she served as Vice President of Direct Response for Midroll Media, a Stitcher company. Additional roles include Vice President of Ad Sales for NBCUniversal Telemundo Enterprises, Vice President of Direct Response Ad Sales for Univision Communications, Director of Direct Response Ad Sales for Nickelodeon, Account Executive – Director of Direct Response Ad Sales – Music Cluster, and Account Executive – Direct Response for Viacom. She launched her career as a sales coordinator for USA Networks in 2000.

“Audacy is the industry leader in audio while remaining innovative, representing chart-topping content, generating loyal listeners, and serving as the home to influential talent,” said Wolman. “This is a performance sellers dream! I am excited to leverage my linear, OTT and audio experience with this role and celebrate many wins with Audacy and our client partners.”

Wolman also joins Audacy from Stitcher, where he spent the last two years as Vice President of Performance Sales for the company and SXM Media. Prior to that role, he served in various sales executive roles for Hulu, Univision Communications and Turner Broadcasting, helping to build and grow their performance sales teams.