Audacy bolsters its addressable audience targeting and personalisation capabilities

Audacy is strengthening its addressable audience and identity capabilities through a collaboration with Experian, a global data and technology company.

Audacy will leverage Experian’s digital identity graph to gain a more comprehensive view of listeners’ digital identifiers, ultimately enhancing the listening experience for its digital audience across the Audacy app and website. By better understanding its consumers and their preferences, Audacy plans to deliver more relevant content and offer more precise advertising solutions, enabling advertisers to reach specific groups with greater accuracy.

Additionally, Audacy will integrate Experian’s Audiences into its platform. This will allow advertisers to build and reach target audiences in real-time using accurate listener insights such as demographics, shopping behaviors and interests. This integration will lead to more personalized and relevant advertising experiences, providing advertisers with a higher return on investment.

“As we continue the re-imagination of Audacy, our investments in our digital audio product suite are essential,” said Brian Benedik, Chief Revenue Officer, Audacy. “The creation of an Experian-powered Audacy identity graph is an important step in the process and allows us to create more value for both marketing partners and our listeners.”

“We are collaborating with Audacy because of their innovative vision for the future of audio,” said Chris Feo, Chief Business Officer, Experian. “Historically, audio advertising lacked precise targeting capabilities, making it challenging for advertisers to reach specific audiences. By integrating our digital identity graph and syndicated audiences with Audacy’s platform, we’re transforming how advertisers connect with listeners. This collaboration enables more effective audience targeting and delivers personalized, impactful audio experiences across all channels.”