Audacia partners with AdsWizz to represent marketplace ad inventory across streaming and podcasts in Asia
Audacia, a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments, today announced that it has entered into an agreement with AdsWizz to represent AdsWizz’s marketplace ad inventory across streaming and podcasts in Asia. AdsWizz’s audio advertising technology combined with Audacia’s expertise in the JAPAC market will streamline podcast, music, and gaming inventory connections, making premium audio content more easily accessible to advertisers.
Audacia will leverage AdsWizz’s audio ad technology and advanced targeting capabilities to sell its audio network in Japan, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Taiwan, and Hong Kong. Through the use of AdsWizz’s technology, including AdsWizz campaign manager and supply side platform, Audacia will aggregate audio inventory from other publishers in these markets such as All Ears English & TuneIn Radio.
With ad spending in the digital audio advertising segment in Asia projected to hit US$2.15bn in 2023, this collaboration will allow further opportunity for clients to connect with an increasingly engaged audience.
“The buzz across JAPAC right now is electric. It definitely feels that the region is having a moment,” said Kym Treasure, CEO & Founder of Audacia. “Investment is flowing in, and it’s a thrilling place to do business. Since Audacia’s launch in 2022, the immediate interest in JAPAC from advertisers and publishers across the globe has exceeded our expectations. And our latest collaboration with AdsWizz is a formidable partnership that cements our position as Asia’s premium audio network. We are excited about the opportunities this collaboration will present to our clients. With 34% of the world’s population listening to at least one podcast in any given month, now is the time for advertisers and publishers alike to invest in their audio offering.”
“We’re thrilled to work with Audacia to offer advertisers in Asia access to our marketplace inventory across music and streaming,” said Brieuc Verwilghen, VP, Head of Commercial Partnerships & Strategy, EMEA & APAC at AdsWizz. “With our innovative technology and Audacia’s evolving presence in the market, buyers can now target and reach an engaged audience of listeners across JAPAC.”
The collaboration will enable a flexible podcast offering in-market, with advertisers benefitting from expanded targeting capabilities, rich engagement in premium content and a growing audience across Asia.
Audacia is a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments. It is the only independent, full-stack, digital audio advertising platform providing a full-service global solution. To learn more about Audacia, visit audaciaaudio.com.
AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetization of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button. To learn more about AdsWizz, visit adswizz.com.
This is a press release from SiriusXM which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.